Daily PR Brief – Mon 06/03/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

5 PR Reasons to Use YouTube Advertising For Exposure (Social PR Chat – May 31, 2019)

Why isn’t my news release earning coverage? (Axia Public Relations – June 3, 2019)

What 13 Communications Experts Wish They’d Known When They Started (Forbes – May 31, 2019)

How Chobani’s small kindness offers big PR dividends (PR Daily – June 3, 2019)

Corporate People News In Brief (June 3, 2019) (The Holmes Report – June 3, 2019)

Larry Weber on How Far Tech PR Has Come (Ep. 164) (The Echo Chamber Podcast – June 3, 2019)

The Importance of Targeting and the Role of Media Lists (Meltwater Blog – June 2, 2019)

Business Acumen Remains a Priority for PR Professionals (CommPro – June 3, 2019)

4 ways to stretch your media relations muscles (Muck Rack Blog – June 3, 2019)

Why Your Agency Culture Should Be Your Competitive Edge (Influence – June 3, 2019)

4 Strategies for Successful Restaurant PR Career (culpwrit – June 3, 2019)

Summary Section:

5 PR Reasons to Use YouTube Advertising For Exposure
By Lisa Buyer
Social PR Chat – May 31, 2019
YouTube Advertising is one of the most underutilized forms of advertising. With one billion minutes of content consumed daily, you need to take advantage.

Why isn’t my news release earning coverage?
By Katie Boyles
Axia Public Relations – June 3, 2019
A news release is a tool to help reporters write unbiased articles. Review your news release with a critical eye and ask, “Am I writing for the newsroom and living room – or my company boardroom?”

What 13 Communications Experts Wish They’d Known When They Started
By Forbes Communications Council
Forbes – May 31, 2019
Experience teaches. Here are some lessons people have learned along the way.

How Chobani’s small kindness offers big PR dividends
By Meredith Shubel
PR Daily – June 3, 2019
When the yogurt company offered to pay for student lunches in a Rhode Island community, the move allowed the company to build on a brand identity of community service.

Corporate People News In Brief (June 3, 2019)
The Holmes Report – June 3, 2019
New people in new roles at WarnerMedia Entertainment, National Restaurant Association, Amarin and AgReliant Genetics.

Larry Weber on How Far Tech PR Has Come (Ep. 164)
The Echo Chamber Podcast – June 3, 2019
Nearly 40 years ago, Racepoint Global founder Larry Weber launched a tech-focused PR agency before there even was such a thing.

The Importance of Targeting and the Role of Media Lists
By Jonas Oppedal
Meltwater Blog – June 2, 2019
Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage?

Business Acumen Remains a Priority for PR Professionals
By Jo Detavernier
CommPro – June 3, 2019
Too often I have seen PR professionals excel at their core competencies while lacking in business knowledge.

4 ways to stretch your media relations muscles
By Tim O’Brien
Muck Rack Blog – June 3, 2019
To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself.

Why Your Agency Culture Should Be Your Competitive Edge
By Sarah Kent, Managing Director of Whistle PR (UK)
Influence – June 3, 2019
Developing and nurturing a strong culture is an investment worth making.

4 Strategies for Successful Restaurant PR Career
By Dafina Zymeri
culpwrit – June 3, 2019
How to know if the restaurant industry is the right niche for you?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.