Check out some of today’s best
PR/Comms industry news clips:
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Is It Smart For Tesla To Not Have A PR Department?
By Jeff Bradford, President & CEO, The Bradford Group
Forbes Agency Council – June 7, 2021
Should Tesla have a PR department or not? Let’s examine both sides of the argument.
WhatsApp Crisis Shows Importance of Clear Messaging
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – June 7, 2021
At the end of 2020, Whatsapp announced it would be implementing privacy changes for its users. At the beginning of the following year, the messaging platform would change its terms of service, and all users would have their profile data shared with Facebook for advertising purposes.
3 ways PR pros can build their business acumen
By Karen Vahouny
PR Daily – June 7, 2021
To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.
Why PR’s Survival Depends on Partnering with the Press
By Nicole Rodrigues
PRNEWS – June 4, 2021
Media are finding less value coming through their inbox from PR pros. If nothing changes, they will simply turn off the tap.
Having Urged Everyone Off the Sidelines, It’s Time We Heed Our Own Advice
By Emily K. Graham and Bia Assevero
Institute for Public Relations – June 7, 2021
One year after George Floyd’s murder and on the eve of Juneteenth, both moments reflecting the brutality of racism and systemic inequity, we must challenge ourselves.
How to Create Effective Video Content With Influencers
By Hope Horner
Spin Sucks – June 7, 2021
Influencer marketing and short-form video content are the two heroes of social media right now and Hope Horner shows you how to effectively use both.
What should an ESG report include? Clive Booth, CEO of the ESG Foundation on the PRmoment podcast [PODCAST]
PRmoment (UK) – June 7, 2021
What should an ESG report include? Clive Booth, CEO of the ESG Foundation on the PRmoment podcast.
How data is changing PR: 7 ways to use data today
By Jared Jaureguy
Agility PR – June 7, 2021
Data analysis can help them with this task by focusing on the right potential clients to reach out to, informing you of the best methods of advertising, and letting you know what campaigns should be adjusted as they are in progress. Here are a few ways that data is changing PR.
Colonial Pipeline’s cyberattacks: A lesson in crisis communications management
By Bright Ewuru
Axia Public Relations – June 7, 2021
Your company can learn from and improve their crisis communications plans from lessons learned from Colonial Pipeline’s crisis.
What Should PR Firms Be Prepared For In the Post-Covid Era?
By Alexandra Diniță, Founder, Free Communication
PRGN – June 7, 2021
As life goes on, so is the need to communicate, promote, salvage, interact, advise, contain, create – connections, ideas, plans, and messages; the very core of what PR firms do.
Jane Lawrie To Receive 2021 Individual Achievement SABRE
By Arun Sudhaman
PRovoke – June 7, 2021
Jane Lawrie will be honoured with the Individual Achievement SABRE Award on 9 June 2021, at the EMEA SABRE Awards. Lawrie is global head of corporate affairs at KPMG International, a role she took up in late 2019.
The Daily PR Brief is put together by media analysts at ITK Information Services.
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