Daily PR Brief – Mon 06/10/19


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Check out some of today’s best

PR/Comms industry news clips:

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How PR pros can navigate remote client relationships (PR Daily – June 10, 2019)

What the Golden State Warriors Can Tell Us about Branding and Communications (Ishmael’s Corner – The Hoffman Agency – June 10, 2019)

Podcasts for PR Pros (CommPro – June 8, 2019)

CBD PR: The Next New Industry – BLND Public Relations (BLND – June 10, 2019)

ICE FLOW: Four icebergs that can sink your communications strategy and how to avoid them (Influence – June 7, 2019)

Media Relations: Should PR Fear the Rise of Robo-Reporters? (Glean.info – June 10, 2019)

4 Hard Truths Every Aspiring Freelancer Needs to Hear (Jonathan Rick – June 7, 2019)

Day in the life: Get to know Stephanie Tan, senior communications manager, Button (Muck Rack Blog – June 10, 2019)

From CEO to Chief Storyteller: Engaging Senior Leadership with the B2B PR strategy (Neo PR (UK) – June 10, 2019)

Negative Customer Experience: How to Diffuse the Situation (Behind the Lines – June 10, 2019)

Why PR is Dead and Called Something Else (CommPro – June 8, 2019)

Summary Section:

How PR pros can navigate remote client relationships
By Kate Finley
PR Daily – June 10, 2019
As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.

What the Golden State Warriors Can Tell Us about Branding and Communications
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – June 10, 2019
Game 5 of the NBA finals takes place tonight. Let’s take a minute to extract lessons in communications from the Golden State Warriors

Podcasts for PR Pros
By Ronn Torossian, CEO of 5WPR
CommPro – June 8, 2019
In today’s fast-paced world of PR, it’s vital that you stay on top of the latest updates and trends. Enter Podcasts: ideally suited for communications professionals, podcasts have become a new frontier in digital media. Listed below are some must-listens.

CBD PR: The Next New Industry – BLND Public Relations
BLND – June 10, 2019
The CBD PR professionals at BLND Public Relations break down the buzzworthy cannabinoid and its skyrocket to becoming a one billion dollar industry.

ICE FLOW: Four icebergs that can sink your communications strategy and how to avoid them
By Dan Slee
Influence – June 7, 2019
I was involved in a conversation about a communications strategy a short while back and it made me think. Firstly, it made me think that its great for communications to be involved at all. But it also reminded me of the icebergs that looms when you are involved with communications.

Media Relations: Should PR Fear the Rise of Robo-Reporters?
By William Comcowich
Glean.info – June 10, 2019
Some public relations professionals look on the spread of robo-reporters with concern. Contacting reporter may become even more challenging.

4 Hard Truths Every Aspiring Freelancer Needs to Hear
By Jonathan Rick
Jonathan Rick – June 7, 2019
For a freelancer, time is money, so let me be frank: Freelancing is tough. Most freelancers fail. Here’s how to set yourself up for success.

Day in the life: Get to know Stephanie Tan, senior communications manager, Button
By Emma Haddad
Muck Rack Blog – June 10, 2019
With over 100 employees, Button is headquartered in New York City with offices in San Francisco and London. In her role, Stephanie leads all corporate, product, and internal communications at Button, and spends her time nurturing relationships with the media while crafting the company’s narrative across multiple channels.

From CEO to Chief Storyteller: Engaging Senior Leadership with the B2B PR strategy
By Francesca Bull
Neo PR (UK) – June 10, 2019
For an effective B2B PR strategy to succeed, it’s essential that the senior leadership team is fully on board with the messaging and the PR process.

Negative Customer Experience: How to Diffuse the Situation
By Ronn Torossian
Behind the Lines – June 10, 2019
It’s not always due to something the business or manager did wrong; sometimes there are misunderstandings or miscommunications. However, each negative experience should be treated with respect and care, regardless of the “fault”.

Why PR is Dead and Called Something Else
By Adele Cehrs, CEO / Founder, When and How Agency
CommPro – June 8, 2019
Now, we use terms like strategic communications, influencer marketing or media management. But the best PR people have evolved along with the profession by learning the following lessons.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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