Daily PR Brief – Mon 06/15/20


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Check out some of today’s best

PR/Comms industry news clips:

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How to Destroy a Brand: Lessons from the CrossFit CEO (Spin Sucks – June 15, 2020)

7 Habits of Highly Effective PR People (5W PR – June 12, 2020)

The Return of PR Events: How to Prepare for 2021 (BLND Public Relations – June 12, 2020)

Good news stories: Should you be putting them out now and where can you find them? (Media First (UK) – June 15, 2020)

Hong Kong Inc Cannot Avoid Politics As Beijing Tightens Grip (PRovoke – June 15, 2020)

Why PR professionals cannot be replaced by AI and automation (Agility PR Solutions – June 15, 2020)

8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’ (Three Girls Media – June 15, 2020)

Will companies keep up the momentum around racial injustice–and what will it look like? (Communications Conversations – June 15, 2020)

PR’s Top Pros Talk COVID: Olga Fleming (O’Dwyer’s – June 12, 2020) [VIDEO]

Four News Releases for Tech Companies to Produce During the Pandemic (PR News – June 15, 2020)

Leadership Styles in PR (Ronn Torossian – June 12, 2020)

Summary Section:

How to Destroy a Brand: Lessons from the CrossFit CEO
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – June 15, 2020
Want to learn how to destroy a brand in a matter of weeks? Follow the play-by-play of actions from the CrossFit CEO.

7 Habits of Highly Effective PR People
5W PR – June 12, 2020
Public relations professionals have had a full plate on their table. As in most issues, there are more than one and sometimes several sides to a story or issue so how’s a PR person supposed to be effective?

The Return of PR Events: How to Prepare for 2021
BLND Public Relations – June 12, 2020
After COVID-19, PR events may come back, but they will never be the same.To help you prepare, here are 5 things to consider in your planning.

Good news stories: Should you be putting them out now and where can you find them?
By James White
Media First (UK) – June 15, 2020
If you look in a little more detail at some of the recent media coverage there is more going on – and much of it is good news stories.

Hong Kong Inc Cannot Avoid Politics As Beijing Tightens Grip
By Arun Sudhaman
PRovoke – June 15, 2020
Forced into public displays of obeisance, Hong Kong’s corporates are finding that their stated values count for little when Beijing comes calling.

Why PR professionals cannot be replaced by AI and automation
By Dan Fries, Founding Partner at Lakeview Capital in Hong Kong
Agility PR Solutions – June 15, 2020
As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing.

8 Fearless Public Relations Tips From The Ladies Of ‘The Bold Type’
By Lyndi Malley
Three Girls Media – June 15, 2020
‘The Bold Type’ is more than just a fun and fashionable show; it’s a treasure trove of female empowerment and public relations tips!

Will companies keep up the momentum around racial injustice–and what will it look like?
By Arik Hanson, Principal of ACH Communications
Communications Conversations – June 15, 2020
So, we’ve seen a lot of movement in the last couple weeks. Public momentum and support seems to be growing–and that’s a good thing. The big question now is: How do companies sustain this momentum and what do they need to do long-term to keep it going?

PR’s Top Pros Talk COVID: Olga Fleming [VIDEO]
By Steve Barnes
O’Dwyer’s – June 12, 2020
Y&R PR chief executive officer Olga Fleming talks about the importance of community, empathy and committing to both words and actions in her discussion with Doug Simon on the latest installment of the “PR’s Top Pros Talk COVID” video interview series, a partnership with O’Dwyer’s.

Four News Releases for Tech Companies to Produce During the Pandemic
By Charles Hartley, President of Carolina Content & Media Relations
PR News – June 15, 2020
PR professionals at tech companies should be taking advantage of new work dynamics to roll out provocative and original news release storylines.

Leadership Styles in PR
By Ronn Torossian
Ronn Torossian – June 12, 2020
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.”


The Daily PR Brief is put together by media analysts at ITK Information Services.

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