Daily PR Brief – Mon 06/22/20


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Check out some of today’s best

PR/Comms industry news clips:

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Why PR Pros Shouldn’t Do Social Right Now (Business 2 Community – June 21, 2020)

PR pulse: Most men want to interrupt sexism, but few feel confident (Agility PR – June 19, 2020)

Cigna’s International CMO On Tracking Stress And Loneliness Through A Pandemic (PRovoke – June 22, 2020)

4 communication lessons you can learn from Marcus Rashford (Media First (UK) – June 22, 2020)

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic (Bianchi PR – June 22, 2020)

Turn your pitches into stories to get journalists interested in them (Axia Public Relations – June 22, 2020)

5WPR CEO On Succeeding with Algorithms (CommPro – June 20, 2020)

Social Care and Professional Standards: Developing an Ethical Decision-Making Model (Institute for Public Relations – June 22, 2020)

This month in bad PR pitches: June 2020 (Muck Rack Blog – June 22, 2020)

When is it safe to ignore the haters? (PR Daily – June 22, 2020)

Summary Section:

Why PR Pros Shouldn’t Do Social Right Now
By David Libby
Business 2 Community – June 21, 2020
Hey, PR pros! I’m gonna just straight up tell you that if you think that you can manage PR and social at the same time during this “new normal” then you are doing your company or clients a disservice.

PR pulse: Most men want to interrupt sexism, but few feel confident
By Richard Carufel
Agility PR – June 19, 2020
Amid the health and justice crises we’re dealing with now as a society, #MeToo remains on the minds of employees.

Cigna’s International CMO On Tracking Stress And Loneliness Through A Pandemic
By Arun Sudhaman
PRovoke – June 22, 2020
Cigna international markets CMO Heather Valteris talks to PRovoke about the insurance company’s marketing focus on stress and loneliness during the pandemic.

4 communication lessons you can learn from Marcus Rashford
By Adam Fisher
Media First (UK) – June 22, 2020
Without scoring a goal or even kicking a ball, Marcus Rashford became one of the heroes of the lockdown. The Premier League star’s campaigning has helped more than a million disadvantaged children get access to a free meal during the school summer holidays

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic
By Leslie Dagg
Bianchi PR – June 22, 2020
Frequently, we find ourselves asking what things should we as communicators be keeping in mind turning this time of uncertainty. Especially when dealing with media, vendors and partners? While nobody can claim to have all the answers, here are five things to keep in mind as we remerge together:

Turn your pitches into stories to get journalists interested in them
By Jacob McKimm
Axia Public Relations – June 22, 2020
Having problems getting your pitches accepted by reporters and editors? Turn them into stories.

5WPR CEO On Succeeding with Algorithms
By Ronn Torossian, CEO of 5WPR
CommPro – June 20, 2020
Much has been written lately about ways and strategies for brands to ramp up sales after COVID-19. Of course, each suggestion must be a fit with the industry, but one pathway applies to nearly all. And that pathway is algorithms.

Social Care and Professional Standards: Developing an Ethical Decision-Making Model
By Carolyn Mae Kim, Ph.D., APR and Karen Freberg, Ph.D.
Institute for Public Relations – June 22, 2020
Social care focuses on providing key insights into trends and issues that may arise, using social media as the channel. For social care to be effectively leveraged, organizations must first be willing to listen and make sense of the information they are receiving from stakeholders.

This month in bad PR pitches: June 2020
By Jessica Lawlor
Muck Rack Blog – June 22, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

When is it safe to ignore the haters?
By Dustin Siggins
PR Daily – June 22, 2020
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headlines does real damage. Here’s how you can understand negative press’ true impact.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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