Daily PR Brief – Mon 06/24/19


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Check out some of today’s best

PR/Comms industry news clips:

The 2 main reasons PR people annoy journalists (Muck Rack Blog – June 24, 2019)

Cannes: PR Jurists Implore Industry To ‘Show The World What We Do’ (The Holmes Report – June 24, 2019)

Five Steps To Getting Corporate Social Responsibility Right (Forbes – June 21, 2019)

8 workplace distractions—and how to overcome them (PR Daily – June 22, 2019)

Five Tips to Get Major Media Coverage (PR News – June 21, 2019)

PR’s Critical Role in Search and Social Media Marketing (Meltwater Blog – June 23, 2019)

A Peek Behind the Curtain at the Making of a Successful B2B Blog (Ishmael’s Corner – The Hoffman Agency – June 24, 2019)

Are written media statements better than interviews during a crisis? (Media First (UK) – June 21, 2019)

Stun With Your Stunts! (Cicero & Bernay PR – June 23, 2019)

PR Masters Series Podcast, Episode #7 – Andrea Johnston (CommPro – June 24, 2019) [PODCAST]

PR Priority: Educating Executives about What PR Does (Glean.info – June 24, 2019)

Cannes Lions + Educator Summit Takeaways and Reflections (Karen’s PR and Social Media Blog – June 24, 2019)

Summary Section:

The 2 main reasons PR people annoy journalists
By Bill Byrne
Muck Rack Blog – June 24, 2019
Dear journalist friends, A quick search of Facebook groups, industry scripture (such as Muck Rack!), along with Twitter and assorted other forums, will turn up instances where my colleagues, and possibly myself, have rubbed a few of you the wrong way.

Cannes: PR Jurists Implore Industry To ‘Show The World What We Do’
By Diana Marszalek
The Holmes Report – June 24, 2019
A Holmes Report discussion at the Cannes Lions International Festival of Creativity gleaned insights from PR category jurists.

Five Steps To Getting Corporate Social Responsibility Right
By Carey Kirkpatrick, CEO and founder of CKP
Forbes – June 21, 2019
A myriad of actions are involved in building and fostering a CSR program. If we could crystallize the process down to key steps, below are the most significant in achieving success.

8 workplace distractions—and how to overcome them
By Albert Costill
PR Daily – June 22, 2019
Meetings, multitasking and gossip fests can, of course, divert you from doing your work—but so can clutter and hunger. Consider these productivity killers and simple ways to disarm them.

Five Tips to Get Major Media Coverage
By Frederik Bjørndal, Press Chief for N. America and Europe, Novozymes
PR News – June 21, 2019
When I talk to journalists and see pitches they receive I am blown away by how often what they are sent is off, completely off, not even close.

PR’s Critical Role in Search and Social Media Marketing
By Michelle Garrett
Meltwater Blog – June 23, 2019
Digital marketing seems to be a puzzle that brands continue trying to solve. PR is their secret weapon in both search and social media marketing.

A Peek Behind the Curtain at the Making of a Successful B2B Blog
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – June 24, 2019
While it’s true that every company can fling digital information to the outside world via a blog, that doesn’t mean anyone pays attention.

Are written media statements better than interviews during a crisis?
By Adam Fisher
Media First (UK) – June 21, 2019
If your organisation was in the spotlight for the wrong reasons with a negative story or crisis would you be better off responding through media interviews or written statements?

Stun With Your Stunts!
By Khaled Abu Hishme
Cicero & Bernay PR – June 23, 2019
Here are some important points that need to be taken into consideration when coming up with a stunt if you want it to reach the right audience and generate the desired outcome.

PR Masters Series Podcast, Episode #7 – Andrea Johnston [PODCAST]
CommPro – June 24, 2019
W2O Group acquired Pure Communications in September 2016, merging its BrewLife operating company with Pure and appointing Andrea as the president of the new, combined entity.

PR Priority: Educating Executives about What PR Does
By William Comcowich
Glean.info – June 24, 2019
A surprising number of business executives and managers don’t have a good understanding of the PR function in their organization.

Cannes Lions + Educator Summit Takeaways and Reflections
By Karen Freberg
Karen’s PR and Social Media Blog – June 24, 2019
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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