Daily PR Brief – Mon 06/25/18


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Check out some of today’s best PR industry news clips:

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Using PR to Launch a Cannonball at the Opposition (Ishmael’s Corner – The Hoffman Agency – June 23, 2018)
Relationship-Driven PR is More Important Than Ever (O’Dwyer’s – June 25, 2018)
3 crucial factors in overcoming messaging barriers (PR Daily – June 25, 2018)
Cannes: PR Industry Needs To Change The Conversation (The Holmes Report – June 24, 2018)
3 Brands Perfectly Capturing Summer on Instagram (PR News – June 22, 2018)
How Comms Pros Can Successfully Enter the Cannabis Market (Spin Sucks – June 25, 2018)
Client Relationships: Keeping it Fresh (Landis Communications – June 25, 2018)
Six Tips for Generating a Content Plan to Boost your PR Efforts (5W Public Relations – June 25, 2018)
Reenergizing the PR Planning Process (SHIFT Communications – June 25, 2018)
Why Relationships are Still Key in Media Relations (Ronn Torossian – June 24, 2018)

Summary Section:

Using PR to Launch a Cannonball at the Opposition
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – June 23, 2018
Apparently, the City of Pittsburgh decided to take the direct route — leave nothing to interpretation — in using a news release to communicate to Uber.

Relationship-Driven PR is More Important Than Ever
By Teresa Delaney and Nichole DiBenedetto
O’Dwyer’s – June 25, 2018
As everyone chases the “next, next” social channel or hottest influencer, it’s important to remember that the foundation of any public relations effort — print, digital or social — is relationships.

3 crucial factors in overcoming messaging barriers
By Rogério Artoni, Founder and Executive Director, Race Communications
PR Daily – June 25, 2018
To establish and maintain credibility, consider the context of your words, mind your tone of voice, and recognize the tremendous importance of body language.

Cannes: PR Industry Needs To Change The Conversation
By Gail Heimann
The Holmes Report – June 24, 2018
After judging the Titanium Lions, Weber Shandwick global president Gail Heimann has some advice for the PR industry.

3 Brands Perfectly Capturing Summer on Instagram
By Justin Joffe
PR News – June 22, 2018
Here are five examples of brands that have perfectly captured summer elsewhere on the platform.

How Comms Pros Can Successfully Enter the Cannabis Market
By Patricia Patton
Spin Sucks – June 25, 2018
If you’re curious about entering the cannabis market, Patricia Patton describes the communications challenges and what it takes to be successful.

Client Relationships: Keeping it Fresh
By Danielle Dickinson
Landis Communications – June 25, 2018
Here are seven strategies to help keep your client relationships fresh.

Six Tips for Generating a Content Plan to Boost your PR Efforts
5W Public Relations – June 25, 2018
Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. The following tips could help any PR agency make the most out of their content plan.

Reenergizing the PR Planning Process 
By Amanda Munroe, Vice President, SHIFT
SHIFT Communications – June 25, 2018
If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Here are some tips to shake things up.

Why Relationships are Still Key in Media Relations
By Ronn Torossian
Ronn Torossian – June 24, 2018
The relationships you have with the right media outlets are a huge metric in determining your capacity for success, whether you are the brand or you are helping to promote one.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.