Check out some of today’s best
PR/Comms industry news clips:
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In 2020 and beyond, earned media should take priority
By Domenica D’Ottavio, Brand Relationship Manager at Fractl
PR Daily – June 29, 2020
Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.
Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism
By Frank Strong
Sword and the Script – June 27, 2020
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications.
How PR Firms Work During WFH
By Cary Leibowitz
5W PR – June 29, 2020
Though this situation is currently unavoidable, there are plenty of ways to make the shift a lot easier, and there are plenty of benefits that go along with such a shift.
Overcoming PR challenges in the sporting fraternity
By Jo-Ann Coetzee
Agility PR (UK) – June 29, 2020
Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution.
How PR Practioners Can Adopt LGBTQ-Inclusive Communications
By Troy Blackwell, Jr.
CommPro – June 26, 2020
With a second wave of Covid-19 ahead, the resurgence of Black Lives Matter protests, and the recent 6-3 Supreme Court decision regarding workplace protections against discrimination for LGBTQ employees — Public Relations firms have a spotlight shining on them to see how they rise to the evergreen case for diversity.
Cybercrime Is On The Rise: How Communications Can Help State And City Governments
By David Fouse, Partner and Lead Strategist with Pinkston
Forbes – June 29, 2020
The best cybersecurity plan should take communications into account.
Why it is more important than ever to show rather than tell
By James White
Media First (UK) – June 29, 2020
While many will be gagging for that first pint, meal out or film on the big screen, others have not left their home for months and will be apprehensive about anything close to approaching a return to normality. How can businesses convince these cautious customers that is it safe to return while not making the experience sound too sanitized to those desperate to enjoy a night out?
Allianz’s Sabia Schwarzer To Receive Outstanding Individual Achievement SABRE
By Maja Pawinska Sims
PRovoke – June 29, 2020
Allianz global head of communications and responsibility Sabia Schwarzer will be honoured with the Individual Achievement SABRE this week.
Kardashian Focuses on Full Picture PR for Coty Deal
By Kevin McCauley
O’Dwyers PR – June 29, 2020
Kim Kardashian West is using Full Picture PR for her $200M alliance with COTY Inc. to expand her KKW Beauty’s product line and open new market categories.
Why You Should Add a Virtual Event to Your PR Toolkit
Everything PR – June 29, 2020
Everything-PR spoke with Maria Maddox, Head of PR for Premium Division at Amorepacific US, a leading global beauty company with headquarters in South Korea, on the topic of virtual events, ways to engage with audience from the distance and make your event create a long-lasting impression.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.