Daily PR Brief – Mon 06/26/17


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Happy New Week! Here are some of today’s best PR clips:

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PR Tips: Taking Control of the Conversation in a Digital World — Meltwater (Meltwater Blog – June 24, 2017)
Use These New Ideas To Turn PR Into Business (Forbes – June 24, 2017)
The PR and comms challenges of being a challenger brand (PR Week – June 26, 2017)
Trademarks, Free Speech and PR (O’Dwyer’s – June 26, 2017)
4 PR lessons from ‘Harry Potter’ quotations (PR Daily – June 26, 2017)
8 networking tips to stregthen reporter relationships (Ragan – June 26, 2017)
Attention Business Leaders: 5 Reasons Why You Need to Master Social (Meltwater Blog – June 25, 2017)
How to Cultivate Client Satisfaction with PR Metrics (Spin Sucks – June 26, 2017)
Updated: Public Relations RFPs (Everything PR – June 26, 2017)
11 of the Best Public Relations & Content Marketing Tools (Business 2 Community – June 26, 2017)

Summary Section:

PR Tips: Taking Control of the Conversation in a Digital World — Meltwater
By Jeff Bullas
Meltwater Blog – June 24, 2017
If you think it was hard to get your message out before the social web showed up, you were right. But now the challenge is even harder. So how do companies, PR agencies and communications professionals transition from a world of the 7 o’clock news cycle and column inches to a noisy and distracted 24/7 digital world that never sleeps?

Use These New Ideas To Turn PR Into Business
By Cheryl Conner
Forbes – June 24, 2017
New PR strategies have allowed PM Capital to rise to critical mass within its first year of life.

The PR and comms challenges of being a challenger brand
By Katy Ringsdore
PR Week – June 26, 2017
How do you make sure you are challenging the established ideas, rather than the established companies?

Trademarks, Free Speech and PR
By Ronn Torossian
O’Dwyer’s – June 26, 2017
A court case that has wound its way through the American justice system for the past couple of years will have a major impact on the public relations concerns of many different brands and public personalities competing in the marketplace of ideas. A recent Supreme Court ruling struck down part of a law that bans offensive trademarks.

4 PR lessons from ‘Harry Potter’ quotations
By Beki Winchel
PR Daily – June 26, 2017
‘Harry Potter and the Philosopher’s Stone’ is celebrating its 20th anniversary. Here’s what communicators can take away from characters of J.K. Rowling’s popular series.

8 networking tips to stregthen reporter relationships
By Andy Crestodina
Ragan – June 26, 2017
Thanking writers and establishing personal connections can set you up for further success.

Attention Business Leaders: 5 Reasons Why You Need to Master Social
By Meltwater
Meltwater Blog – June 25, 2017
So you’re a C-Suite executive. A top business leader. Some call you the big cheese, the head honcho, the holder of the pocket book. Your business is your life. So why aren’t you paying more attention to social?

How to Cultivate Client Satisfaction with PR Metrics
By Laura Petrolino, Director of Operations at Arment Dietrich
Spin Sucks – June 26, 2017
Do your clients still obsess over vanity metrics? These four tips help you drive client satisfaction through PR metrics focused on real business goals.

Updated: Public Relations RFPs
By Richard D. Pace
Everything PR – June 26, 2017
For companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates. Here are what we have on the list currently.

11 of the Best Public Relations & Content Marketing Tools
By Emily Sidley, Senior Director of Publicity at Three Girls Media
Business 2 Community – June 26, 2017
There are a lot of tools out there to help you with public relations and content marketing. But which ones are worth taking the time to learn how to use? Or even pay for?

 


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