Check out some of today’s best
PR/Comms industry news clips:
A Social PR Crisis Guide for Handling all Types of Trolls
By Lisa Buyer
Social PR Chat – June 28, 2019
In the digital marketing world, trolls can be found in search, social and online reviews. Trolls seem to obsess over starting quarrels or upsetting people.
Taking A Stand: How Brands Are Tackling Social Issues
By Sallie Burnett, Founder of Customer Insight Group
Forbes – July 1, 2019
Today’s consumers are belief-driven. This means that, unlike traditional consumers, who may have prioritized price or convenience, they want to see brands that improve the world along with making a profit. A successful social good campaign goes far beyond raising awareness of the product.
Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists
PR Daily – July 1, 2019
Check out the work that wowed our judges. The digital landscape is constantly changing, and it’s overcrowded with content.
‘We Can Justify Any Decision Under the Comfy Shield of Data’
By Aarti Shah
The Holmes Report – June 28, 2019
Analytics platforms have given rise to communicators using historical benchmarking in their decision making process. This is the second of a three-part series on the topic of PR and predictive analytics.
Why Brands Should Focus Their CSR Efforts on Millennials
By Meredith Klenkel
PR News – June 28, 2019
Millennials expect businesses to make a positive impact, particularly in an age clouded by relentless digital introspectiveness and high-speed consumerism.
Crisis Communications: How to Navigate Without Losing Support
5W Public Relations – July 1, 2019
If and when a crisis situation comes up, having a solid and proven protocol can help keep things from getting worse or snowballing out of control.
Infographic: How to protect your online reputation
By Ted Kitterman
Ragan – July 1, 2019
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
3 outreach campaign metrics that will double your success
By Yulia Dianova
Axia Public Relations – July 1, 2019
It’s important to understand that measuring your results will help you improve your future outreach campaigns.
New Muck Rack survey: How journalists find their news, use social media and work with PR teams in 2019
Muck Rack Blog – July 1, 2019
As the media landscape continues to shift and evolve, it becomes more and more challenging for public relations professionals to figure out the most effective way to build relationships and communicate with journalists.
Implementing an Offensive Crisis Management Strategy
By Cary Leibowitz
Behind the Lines – July 1, 2019
What you should strive to achieve in your crisis management strategy is not merely to salvage your brand and reputation, but to ensure your organization is positioned better post-crisis than it was prior to the crisis occurring.
PR IP at risk of being used without payment
By Michelle Cavé
BIZ Community – July 1, 2019
IP is the foundation of our business, and it is also the biggest area of risk as we constantly pitch new strategies and creative solutions in the hope that our experience, insights and originality will win us new clients.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.