Daily PR Brief – Mon 07/08/19


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Check out some of today’s best

PR/Comms industry news clips:

monitor media mentions

The Similarities Between PR Pros and Musicians (O’Dwyer’s – July 5, 2019)

30 jobs in the PR and marketing world (PR Daily – July 8, 2019)

15 Must-Have Traits In A New Agency Hire (Forbes – July 5, 2019)

2019 PR Disasters, Fails, Misses & Mistakes (Ground Floor Media – July 8, 2019)

As paid marketing costs rise, DTC brands are shifting attention to PR (Digiday – July 8, 2019)

Bringing Your Whole Self to Ethical Behavior (Public Relations Society of America – July 8, 2019)

Interviewing Clients Like a Journalist: Thoughts from Dan Tynan (Ishmael’s Corner – The Hoffman Agency – July 8, 2019)

Creating SMART-ER Goals for Your PR Measurement (CommPro – July 8, 2019)

Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR (culpwrit – July 5, 2019)

Three reasons why retainer PR is on the rise (Influence – July 4, 2019)

Revisiting the Top PR Trends for 2019 (Business 2 Community – July 3, 2019)

Summary Section:

The Similarities Between PR Pros and Musicians
By Adam Ritchie
O’Dwyer’s – July 5, 2019
I started playing guitar and studying communications when I was in my teens. After a lifetime trying to hide the club hand-stamps from clients and the PR pics from music critics, I started letting them run together. These pursuits are more alike than most people realize. Here’s how.

30 jobs in the PR and marketing world
By Brendan Gannon
PR Daily – July 8, 2019
What organizations do employees love working for? Find out, and then check out our roundup of current job openings.

15 Must-Have Traits In A New Agency Hire
By Forbes Agency Council
Forbes – July 5, 2019
Members of Forbes Agency Council share often-overlooked, but important, traits and skills new agency hires should possess.

2019 PR Disasters, Fails, Misses & Mistakes
By Jeremy Story
Ground Floor Media – July 8, 2019
The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters.

As paid marketing costs rise, DTC brands are shifting attention to PR
By Hilary Milnes
Digiday – July 8, 2019
DTC brands are increasingly relying on marketing tactics like word of mouth and PR to cut through the noise.

Bringing Your Whole Self to Ethical Behavior
By Karen Swim
Public Relations Society of America – July 8, 2019
New research from Maryam Kouchaki, an associate professor of management and organizations at Northwestern University’s Kellogg School of Management, shows that employees who compartmentalize their personal and business lives are more likely to engage in bad behavior.

Interviewing Clients Like a Journalist: Thoughts from Dan Tynan
By Matt Burrows
Ishmael’s Corner – The Hoffman Agency – July 8, 2019
PR professionals can take lessons from journalists on tapping sources. The ex-edtior of Yahoo Tech shares his interviewing techniques.

Creating SMART-ER Goals for Your PR Measurement
By Leslie Stefanik, VP of Marketing, PublicRelay
CommPro – July 8, 2019
Many of us have probably heard of SMART goals or goals that are specific, measurable, attainable, relevant, and time bound. Rather than having a vague notion of what you want to accomplish where success is somewhat subjective, setting SMART goals provides structure to your objectives and maps a clear path to success.

Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR
culpwrit – July 5, 2019
PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry.

Three reasons why retainer PR is on the rise
By CIPR Influence
Influence – July 4, 2019
Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the PR world is a distant memory, retainers are not a thing of the past.

Revisiting the Top PR Trends for 2019
By Donna St. Jean Conti
Business 2 Community – July 3, 2019
At the close of 2018 experts and pundits put forth their projections for what would be the top PR trends for 2019. Now that we’re halfway through the year, we thought we’d look back at those predictions to see how well they’ve played out. Were they right? Based on what we’re seeing, yes, they were. So, what were and currently are the top PR trends?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.