Daily PR Brief – Mon 07/20/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring

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Stronger PR reporting is hidden in keyword data (PR Daily – July 20, 2020)

What are the Barcelona Principles 3.0? (HMA Public Relations – July 17, 2020)

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance (Ishmael’s Corner – The Hoffman Agency – July 19, 2020)

Weber Shandwick Releases and Owns Its Dismal Diversity Data (PR News – July 19, 2020)

Huawei and the question that keeps tying its spokespeople in knots (Media First (UK) – July 20, 2020)

Brands Cannot Remain Silent (Everything PR – July 20, 2020)

The Pandemic Has Shown Us the Best Way to Build a Team Is to Nurture the Individuals Within It  (CommPro (UK) – July 20, 2020)

Crafting stories, changing narratives, shaping reality (Influence (UK) – July 20, 2020)

7 PR Mistakes That Can Ruin Your Career (PR News – July 20, 2020)

How The Rising Importance Of Cultural Intelligence Is Impacting PR And Communications (Forbes – July 20, 2020)

Summary Section:

Stronger PR reporting is hidden in keyword data
By Chris Dickey
PR Daily – July 20, 2020
A look at how you can improve your return on investment by focusing on the right data.

What are the Barcelona Principles 3.0?
By Autumn Jarrett
HMA Public Relations – July 17, 2020
It has been 10 years since the Barcelona Principles were established and five years since the updated Barcelona Principles 2.0 were unveiled. Last week, the third version of the principles were revealed during the AMEC Virtual Summit.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance
Ishmael’s Corner – The Hoffman Agency – July 19, 2020
What pitches have a fighting chance and what pitches fall under the dreadful category? Mashable’s Pete Pachal offers perspective on this Q.

Weber Shandwick Releases and Owns Its Dismal Diversity Data
By Seth Arenstein
PR News – July 19, 2020
The statement pulls no punches: “[T]he headline–on every level–is that people of color are grossly underrepresented in our agency.”

Huawei and the question that keeps tying its spokespeople in knots
By James White
Media First (UK) – July 20, 2020
When we look in this media training blog at the mistakes that are made in media interviews, we often focus on the performance of individual spokespeople.

Brands Cannot Remain Silent
Everything PR – July 20, 2020
“If everyone thought before they spoke the silence would be deafening,” said Polish author George Barzan. In the aftermath of the recent death of an African American male by a police officer and subsequent and numerous protests, a recent poll revealed that people of both white and black races felt brands should not remain silent.

The Pandemic Has Shown Us the Best Way to Build a Team Is to Nurture the Individuals Within It 
By Linda Descano, Executive Vice President, Red Havas
CommPro (UK) – July 20, 2020
When invited to write about building team spirit among employees at a time when we so desperately need to remain connected, my inner networker kicked right into gear.

Crafting stories, changing narratives, shaping reality
By Jason MacKenzie
Influence (UK) – July 20, 2020
I’ve always worried about talking to stakeholders about the power of storytelling. I fear it sounds juvenile, childish, even infantile. What springs to mind when you hear the word?

7 PR Mistakes That Can Ruin Your Career
By Nicole Schuman
PR News – July 20, 2020
PRNEWS often reports on the best practices of communicators and PR professionals, but rarely do we acknowledge the mistakes that make or break a career.

How The Rising Importance Of Cultural Intelligence Is Impacting PR And Communications
By Svetlana Stavreva
Forbes – July 20, 2020
What makes cultural intelligence especially important for us as communicators?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.