Daily PR Brief – Mon 07/22/19


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Check out some of today’s best

PR/Comms industry news clips:

What’s the Best Way for PR Firms to Back Up Computers and Protect Data? (Glean.info – July 22, 2019)

3 things to ponder as you grow into your PR career (PR Daily – July 19, 2019)

Five Ways To Make The Most Of A Speaking Opportunity (Forbes – July 22, 2019)

Must Read For Fundraisers, PR Pros (O’Dwyer’s – July 22, 2019)

Account News In Brief (July 22, 2019) (The Holmes Report – July 22, 2019)

First Person: Andrew Bowins, SVP of Comms at the Entertainment Software Association (PR News – July 22, 2019)

This Is How Many Executives View Anecdotes (Ishmael’s Corner – The Hoffman Agency – July 22, 2019)

Larry Weber: On Corporate Purpose & Technology (CommPro – July 22, 2019)

Can we harness the power of global comms and advertising to save ourselves? (Influence (UK) – July 22, 2019)

This month in bad PR pitches (Muck Rack Blog – July 22, 2019)

A day in the life of a PR Account Executive (Neo PR – July 22, 2019)

Summary Section:

What’s the Best Way for PR Firms to Back Up Computers and Protect Data?
By William Comcowich
Glean.info – July 22, 2019
Experts tout the cloud as the ideal option for backing up data, but others warn the cloud has disadvantages and may not be the best choice for all organizations.

3 things to ponder as you grow into your PR career
By Janice V. Kapner, EVP Communications and Community Engagement at T-Mobile
PR Daily – July 19, 2019
Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

Five Ways To Make The Most Of A Speaking Opportunity
By Katy Boos, CEO/Founder of Remix Marketing
Forbes – July 22, 2019
You need to think beyond the stage in both space and time: How can you reach more people beyond those sitting in the room as you deliver your talk live?

Must Read For Fundraisers, PR Pros
By Rene Henry
O’Dwyer’s – July 22, 2019
A new book about fundraising in higher education has so many good ideas I believe it should be a “must read” for anyone involved in fundraising.

Account News In Brief (July 22, 2019)
The Holmes Report – July 22, 2019
New business for Backbone Media, Kaplow and Ballantines.

First Person: Andrew Bowins, SVP of Comms at the Entertainment Software Association
By Melissa Hoffmann
PR News – July 22, 2019
In this role as senior vice president for communications & industry affairs for the Entertainment Software Association, Andrew Bowins leads a team responsible for positioning ESA, and the video game industry, as a driving influence in the world through partnerships, events, media outreach, digital, research, and member communications.

This Is How Many Executives View Anecdotes
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – July 22, 2019
Particularly in Silicon Valley where most executives started their careers on the engineering side. Coming from a technical orientation, they tend to think of anecdotes as inconsequential and yes, a bit fluffy.

Larry Weber: On Corporate Purpose & Technology
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
CommPro – July 22, 2019
Larry Weber, Chairman and Chief Executive Officer of Racepoint Global, was the keynote speaker at Capitol Communicator’s PR Summit DC, July 18. The founder of successful public relations and interactive marketing agencies and author of six books, he may be best known as the “Weber” in Weber Shandwick.

Can we harness the power of global comms and advertising to save ourselves?
By Iain Patton, Director, Ethical Team
Influence (UK) – July 22, 2019
It could be argued that the communications industry as a whole and the advertising industry, in particular, have long held a reputation for relying on people’s weaknesses to drive sales while compromising access to finite resources by future generations.

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – July 22, 2019
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

A day in the life of a PR Account Executive
By Carmel Weinberger
Neo PR – July 22, 2019
Ever wondered what a day at Neo PR looks like for an Account Executive? In this blog, Carmel shares what she gets up to at work.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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