Check out some of today’s best
PR/Comms industry news clips:
* * *
Goya And The Art Of The Brand Boycott
By Dorothy Crenshaw
Crenshaw Communications – July 23, 2020
Brand boycotts like the one launched against Goya Foods are time-honored tactics for those who seek to force political or social change. But do boycotts ever work?
FleishmanHillard Diversity Chief: We Need Substantive Change
By Seth Arenstein
PR News – July 26, 2020
I’ve been part of the industry nearly 15 years, and in that time I’ve not seen any indicators that we’ve made significant progress with ethnic diversity.
Psychological Safety in Public Relations: Are You Encouraging Employees to Speak Up or Shut Down?
CommPro (UK) – July 27, 2020
At a time when employee health and wellness are top of mind, there’s a different form of safety that we also need to focus on, one that’s key to long-term success – psychological safety.
15 Creative Alternatives To In-Person Networking
Forbes Agency Council – July 27, 2020
Agency professionals explore some of the creative alternatives to in-person networking that work just as well, without risking the health and safety of your employees.
Why Now Is the Time to Eliminate Jargon and Buzzwords
By Alison Davis
PRSay – July 27, 2020
As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak.
Blend of PR and ecommerce is more important than ever
By Natasha Hill, MD of Bottle
Influence (UK) – July 27, 2020
It’s not new news that online is growing, but in PR, add to that the final blow that COVID-19 has had on struggling print titles, and we need – more than ever – to switch to digital. And this means a lot more than simply getting coverage in online publications.
How to Build Better Relationships with Journalists [PODCAST]
Ishmael’s Corner – The Hoffman Agency – July 27, 2020
In this latest episode of “The Story is Always There,” Computer Weekly’s editor-in-chief Bryan Glick drops some gems, including — wait for it —journalists are human too!
What’s Next for Travel Public Relations?
By Curtis Zimmerman
O’Dwyer’s – July 27, 2020
Travel is part of the human experience. And, although recovery from the pandemic remains uncertain at times as we fight to see more light at the end of the tunnel, we know that no matter what, people will travel again.
Lessons Earned: How I Stopped Being Busy…Some of the Time
By Jamie McLaughlin
Institute for Public Relations – July 24, 2020
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. Jamie McLaughlin is the founder of JWM Talent and an IPR Trustee.
Amazon Employee Bonus Offers Positive PR Opportunity
Everything PR – July 26, 2020
From challenges to working conditions to political accusations of possible antitrust issues, Amazon has been managing a series of difficult news cycles. In response, the company has come out with a big, positive message… one that comes with a lot of zeroes.
How PR pros can help humanize a brand with their storytelling skills
By Michelle Garrett
Muck Rack Blog – July 24, 2020
Storytelling is a powerful strategy for brands, and fortunately, as PR pros, we often see the stories our clients may not.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.