Daily PR Brief – Mon 07/29/19


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Check out some of today’s best

PR/Comms industry news clips:

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Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators (Public Relations Society of America – July 29, 2019)

The New Generation Of Employee Activism Hits Ogilvy (The Holmes Report – July 29, 2019)

FHF’s Steph Bailey On The Authenticity Gap (Ep. 178) (The Echo Chamber Podcast – July 29, 2019) [PODCAST]

Interviewing the Interviewer: Here’s How You Get Your Story on TV (PR News – July 29, 2019)

5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence (Meltwater Blog – July 28, 2019)

Communications Lessons from a Politician (Ishmael’s Corner – The Hoffman Agency – July 29, 2019)

Watch Out PR/AD World: Here Comes Gen Z (culpwrit – July 27, 2019)

Benefits of the New Twitter Interface for Marketing & PR (Glean.info – July 29, 2019)

The Billion Dollar(s) Business of Social Media Trolling in the Philippines, and what it means for Public Relations globally (Influence – July 27, 2019)

Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.com (Muck Rack Blog – July 29, 2019)

Shopper PR In 2019: Public Relations Guide (CommPro – July 28, 2019)

Summary Section:

Ethics, Copyright and PR Practice: Ethical and Legal Considerations for Communicators
By Cayce Myers, Ph.D., APR
Public Relations Society of America – July 29, 2019
PR practitioners are required to act ethically in all communications. However, in the digital age sometimes well-intentioned ethical communication can still run afoul of copyright law.

The New Generation Of Employee Activism Hits Ogilvy
By Paul Holmes
The Holmes Report – July 29, 2019
Can recruiting “more professional” employees help US Customs and Border Protection become more humane? Ogilvy employees are skeptical and so am I.

FHF’s Steph Bailey On The Authenticity Gap (Ep. 178) [PODCAST]
The Echo Chamber Podcast – July 29, 2019
FleishmanHillard Fishburn’s corporate managing director Steph Bailey joins the Echo Chamber to talk through the agency’s latest Authenticity Gap report.

Interviewing the Interviewer: Here’s How You Get Your Story on TV
By Eileen Simonson Hiebler
PR News – July 29, 2019
A lot of her stories come from press releases—but a lot of press releases also hit the trash bin. Pringle gives PRNEWS the scoop on how to grab her attention and get your story on her newscast.

5 Reasons Executives Should Not Be Afraid to Cultivate Their Social Media Presence
By John Boitnott
Meltwater Blog – July 28, 2019
Social media may be ubiquitous, but for busy corporate executives, it seems to be something to avoid. Here’s why busy executives and CEOs should dive in.

Communications Lessons from a Politician
By Dave Kellogg
Ishmael’s Corner – The Hoffman Agency – July 29, 2019
Yesterday, I had the chance to watch Mayor Pete in action at a gathering in Palo Alto. Political views aside, the man is a simply outstanding public speaker. In this post, I’ll share what I learned from watching him work.

Watch Out PR/AD World: Here Comes Gen Z
By Culpwrit
culpwrit – July 27, 2019
When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers.

Benefits of the New Twitter Interface for Marketing & PR
By William Comcowich
Glean.info – July 29, 2019
While Twitter’s new look inevitably has detractors, many social media managers support the change. Most agree the desktop interface is faster, easier to navigate and more personalized.

The Billion Dollar(s) Business of Social Media Trolling in the Philippines, and what it means for Public Relations globally
By Alex Malouf
Influence – July 27, 2019
If there’s one article you should read today, it’s this piece in the Washington Post by Shibani Mahtani and Regine Cabato. Titled Why crafty Internet trolls in the Philippines may be coming to a website near you, the article explains what has happened over the past couple of years in the Philippines in relation to the business of social media troll farms.

Beat spotlight: 10 questions with entertainment journalist Lindsey Kupfer from the New York Post’s PageSix.com
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – July 29, 2019
This month, we had the chance to chat with Lindsey Kupfer, senior reporter for the New York Post’s PageSix.com. Read on to learn more about Lindsey’s career in entertainment journalism, the best time of day to pitch her (hint: it’s not first thing in the morning!) and the big trend she sees continuing to dominate entertainment coverage in the next few years.

Shopper PR In 2019: Public Relations Guide
By Ronn Torossian, CEO of 5WPR
CommPro – July 28, 2019
Remember that the primary difference between public relations and advertising is that PR is free. The key is being effective at crafting the right message and getting it placed in the most strategic places.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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