Daily PR Brief – Mon 07/10/17


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Hi! Here are some of today’s best PR clips:

6 lessons dogs can teach PR pros (Ragan – July 10, 2017)
How to Reach the C-Suite With Public Relations (SHIFT Communications – July 10, 2017)
How to Craft a B2B Strategy That Will Deliver Killer PR Results (Business 2 Community – July 8, 2017)
3 PR lessons from Angela Merkel’s eye roll (PR Daily – July 10, 2017)
10 procrastination solutions for communicators (Ragan – July 10, 2017)
Cannes: Young Lions Winners Make Hungarian PR Industry Proud (The Holmes Report – July 8, 2017)
The Strengths and Weaknesses of U.S. PR Firms (Institute for Public Relations – July 10, 2017)
Public research and the need to get face-to-face with our audiences (Influence Magazine – Chartered Institute of Public Relations – July 10, 2017)
Ideas for becoming a more versatile communicator (PR Daily – July 10, 2017)
3 Essential Ways to Evaluate Your PR Job Candidates (Meltwater Blog – July 9, 2017)
So you want coverage on your product? (Axia Public Relations – July 10, 2017)
Mishaps & Miscommunication: 7 PR Lessons from ‘Tucker and Dale vs. Evil’ (Business 2 Community – July 8, 2017)

Summary Section:

6 lessons dogs can teach PR pros
By Barbara Goldberg
Ragan – July 10, 2017
This agency head says our furry companions can unleash quite a few communications insights. Consider these takeaways.

How to Reach the C-Suite With Public Relations 
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – July 10, 2017
As marketers and communicators, our goal is to reach the most important people to our companies and clients. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations.

How to Craft a B2B Strategy That Will Deliver Killer PR Results
By Wendy Marx, President of Marx Communications
Business 2 Community – July 8, 2017
A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it’s also an ingredient that many companies forget when moving forward with a campaign.

3 PR lessons from Angela Merkel’s eye roll
By Beki Winchel
PR Daily – July 10, 2017
The German chancellor made waves online with her reaction to a conversation with Russia’s president, Vladimir Putin. Here’s what you can take from the now viral visual.

10 procrastination solutions for communicators
By Kristen Dunleavy
Ragan – July 10, 2017
That email or blog post won’t write itself. Still, with summer upon us, distractions abound. Try one (or seven) of these tips to start forming words, sentences, paragraphs and beyond.

Cannes: Young Lions Winners Make Hungarian PR Industry Proud
By Paul Holmes
The Holmes Report – July 8, 2017
How two young women from an integrated agency in Budapest took the Young PR Lions by storm — and energized the Hungarian PR industry.

The Strengths and Weaknesses of U.S. PR Firms
By Jeffrey Henning
Institute for Public Relations – July 10, 2017
Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR services. This can help firms prioritize their ongoing improvements.

Public research and the need to get face-to-face with our audiences
By alex_malouf
Influence Magazine – Chartered Institute of Public Relations – July 10, 2017
I believe we all would benefit from combining the shallow view provided by many traditional research techniques and online research with the much more in-depth view provided by participating in people’s lives through a concept such as immersion.

Ideas for becoming a more versatile communicator
By Robby Brumberg
PR Daily – July 10, 2017
Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority.

3 Essential Ways to Evaluate Your PR Job Candidates
By Erika Heald
Meltwater Blog – July 9, 2017
If candidates who ace interview checkpoints lack what it takes to make the day-to-day job work, how do you filter them out before making an offer? Here are three ways to get a better feel for a candidate’s skills and capabilities before committing to bringing them on.

So you want coverage on your product?
By Marjorie Comer
Axia Public Relations – July 10, 2017
If your product isn’t available in large media cities where most national and industry news outlets locate their headquarters, you’ll hinder your public relations efforts. Here are two ways to solve this issue.

Mishaps & Miscommunication: 7 PR Lessons from ‘Tucker and Dale vs. Evil’
By Beth Adan
Business 2 Community – July 8, 2017
In the world of communication, it’s a no brainer that clear and proper communication is important. While this is a fact of the business world, it was also one that began swirling around my head as I was watching one of my favorite movies of all-time, the 2010 Canadian horror comedy, ‘Tucker and Dale vs Evil.’

 


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