Daily PR Brief – Mon 07/17/17


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Hello! Here are some of today’s best PR clips:

media analysis

3 PR lessons from zombies (PR Daily – July 17, 2017)
6 ways to find freelance writers, social media experts and PR pros (PR Daily – July 17, 2017)
Three Things My Dog Really Hates About Your PR Plan (Spin Sucks – July 17, 2017)
David Gallagher on the PR industry’s reputation (Ep. 89) (The Echo Chamber podcast | Holmes Report – July 17, 2017) [PODCAST]
APCO Worldwide Adds 4 New Members to Global Leadership Team (Bulldog Reporter – July 17, 2017)
Want local TV coverage? Here’s what not to do (Muck Rack Daily – July 16, 2017)
It’s high time communications professionals stood up to the lawyers (Influence Magazine – Chartered Institute of Public Relations – July 17, 2017)
8 networking tips to strengthen reporter relationships (PR Daily – July 17, 2017)
“Game of Thrones” Delivers Lesson on Persuasive Language (without the gore) (Ishmael’s Corner – The Hoffman Agency – July 17, 2017)
How to Create Thought Leadership, Part 1: Introduction (SHIFT Communications – July 17, 2017)
What’s the difference between having a PR department and hiring a PR firm? (Axia Public Relations – July 17, 2017)

Summary Section:

3 PR lessons from zombies
By Beki Winchel
PR Daily – July 17, 2017
‘Night of the Living Dead’ co-writer and director George Romero recently passed away. Here’s what you can take from his legacy that stemmed from embracing the undead.

6 ways to find freelance writers, social media experts and PR pros
By Bill Sweetland
PR Daily – July 17, 2017
Are you looking for a communicator to help get your organization’s messages into the hands of interested consumers? Finding one might be easier than you think.

Three Things My Dog Really Hates About Your PR Plan
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – July 17, 2017
Laura Petrolino’s dog hates it when PR pros do these three things with their PR plan. Find out what they are and how you can avoid disappointing Oliver.

David Gallagher on the PR industry’s reputation (Ep. 89) [PODCAST]
The Echo Chamber podcast | Holmes Report – July 17, 2017
Omnicom PR group president David Gallagher joins the Echo Chamber podcast to discuss the PR industry’s continued reputation issues in the media.

APCO Worldwide Adds 4 New Members to Global Leadership Team
Bulldog Reporter – July 17, 2017
APCO Worldwide, the world’s largest women and employee-owned global communication consultancy, is adding four new members to its Global Leadership Team who will help direct future growth for the firm.

Want local TV coverage? Here’s what not to do
By Tim O’Brien
Muck Rack Daily – July 16, 2017
One of the most common publicity assignments just about every PR person takes on at some point is to generate publicity that results in local television media. There are some effective ways to achieve your goals, but there are probably many more ways not to get the local TV coverage you want. Let’s focus on eight of them.

It’s high time communications professionals stood up to the lawyers
By Robert Taylor
Influence Magazine – Chartered Institute of Public Relations – July 17, 2017
Be warned. Following legal advice can seriously damage your reputation. Lawyers are paid to give legal advice. Often, it seems, they use tunnel vision, without giving the slightest consideration to the bigger picture.

8 networking tips to strengthen reporter relationships
By Andy Crestodina, Strategic Director of Orbit Media
PR Daily – July 17, 2017
Thanking writers and establishing personal connections can set you up for further success. Here are eight networking tips to stretch your reach, create new allies and maximize your coverage.

“Game of Thrones” Delivers Lesson on Persuasive Language (without the gore)
Ishmael’s Corner – The Hoffman Agency – July 17, 2017
The new season of Game of Thrones gives us a reason to revisit an epic scene in which Tyrion wins over Daenerys without Powerpoint slides.

How to Create Thought Leadership, Part 1: Introduction
By Christopher S. Penn
SHIFT Communications – July 17, 2017
Thought leadership. What is it? Why is it important to a public relations or marketing communications program?

What’s the difference between having a PR department and hiring a PR firm?
By Macey Wilson
Axia Public Relations – July 17, 2017
PR is PR, right? So what are the benefits and drawbacks of each one? As a CEO or other company executive, you may wonder whether it’s better to have a PR department or to hire an outside firm.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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