Daily PR Brief – Mon 08/05/19


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Check out some of today’s best

PR/Comms industry news clips:

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Three lessons PR can learn from Disney Remakes (Neo PR – August 5, 2019)

Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes (Bianchi Public Relations – August 2, 2019)

13 Methods For Strengthening Relations With Media Outlets (Forbes – August 2, 2019)

Study: Proving value is the No. 1 concern for PR pros (Ragan – August 5, 2019)

Can You Measure PR? (5W Public Relations – August 5, 2019)

What Happens When a PR Agency Chooses the “Wrong” Client? (Ishmael’s Corner – The Hoffman Agency – August 4, 2019)

How to Prevent Burnout as a PR Manager (BLND Public Relations – August 5, 2019)

Designing collaborative stories to boost media coverage (Babel – August 5, 2019)

10 Metrics To Use When Measuring ROI For Guest Content (Forbes – August 5, 2019)

Humility as an Attribute of Effective Leadership (CommPro – August 3, 2019)

Media Relations Through the Eyes of a Reporter (March Communications – August 5, 2019)

How PR pros can set themselves up for their next role (Muck Rack Blog – August 5, 2019)

Summary Section:

Three lessons PR can learn from Disney Remakes
By Rhea Cairns
Neo PR – August 5, 2019
Disney’s efforts to work its way through remaking the classics shows there is no limit to retelling stories. So what can PR learn from Disney remakes?

Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes
Bianchi Public Relations – August 2, 2019
Alan Ohnsman is the senior editor for future mobility at Forbes. His job is to write about interesting companies and entrepreneurs applying or developing new technology to make transportation better, from traditional automakers and tech giants to startups, truckmakers, innovative data services and new urban mobility options.

13 Methods For Strengthening Relations With Media Outlets
By Forbes Communications Council
Forbes – August 2, 2019
Want to get more press coverage for your business? Start by building strong relationships with targeted media outlets.

Study: Proving value is the No. 1 concern for PR pros
By Ted Kitterman
Ragan – August 5, 2019
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.

Can You Measure PR?
5W Public Relations – August 5, 2019
The answer is an unsatisfying one: probably. As a PR expert, you’re likely investing considerable time, and money, into your PR campaigns. Nonetheless, you’re likely feeling around in the dark when it comes to assessing if they were successful, effective, or a whopping failure.

What Happens When a PR Agency Chooses the “Wrong” Client?
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – August 4, 2019
The agency ends up in the New York Times with a bad look. That’s what happened when Edelman pursued a dodgy client, The GEO Group.

How to Prevent Burnout as a PR Manager 
BLND Public Relations – August 5, 2019
Working at a PR agency requires endless amounts of energy and creativity; it is important that employees don’t experience burnout otherwise work won’t get done at its full potential.

Designing collaborative stories to boost media coverage
By Dan Parris
Babel – August 5, 2019
The Babel team recently secured a great piece of coverage in the Mail Online discussing the future of stadium technology. This was the result of a ‘roundtable’ briefing between three of our clients and the Mail Online’s Max Winters. …

10 Metrics To Use When Measuring ROI For Guest Content
By Forbes Agency Council
Forbes – August 5, 2019
If you write and submit guest content to other publications, it’s important to track your return on investment. These metrics can help you measure the impact of your efforts.

Humility as an Attribute of Effective Leadership
By Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership
CommPro – August 3, 2019
Humility isn’t a word we often see in business. Humility all too often is interpreted as weakness, especially in competitive cultures like Wall Street, politics, or the top of big organizations. But the best leaders exhibit humility; the best-handled crises are those where humility prevails.

Media Relations Through the Eyes of a Reporter
By Elisabeth O’Donnell
March Communications – August 5, 2019
Ever wonder what the reporter on the other side of your pitch is thinking? Content Manager Lizzy Snell shared pros and cons of working with PR people.

How PR pros can set themselves up for their next role
By Michelle Garrett
Muck Rack Blog – August 5, 2019
It may be tomorrow – or years from now. Even if you have a job you currently love, you should always be thinking ahead. That may be the last thing on a busy PR pro’s mind. But when you picture yourself in the future, where do you see yourself?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.