Daily PR Brief – Mon 08/26/19


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring services

In Defense Of The Paywall: Why Premium Content Is The Future Of PR (Forbes – August 26, 2019)

“He Understood The Power Of PR”: Lord Tim Bell Obituary (The Holmes Report – August 26, 2019)

Platinum PR Awards Gala to Honor Amazing Brands, Agencies and People – See the Finalists! (PR News – August 23, 2019)

The Elusive Backfire Effect: Does correcting misinformation strengthen people’s beliefs in false claims? (Institute for Public Relations – August 26, 2019)

3 Steps for Preparing Executives for Media Interviews (Meltwater Blog – August 25, 2019)

How to Do a Content Audit to Improve Customer Relationships (Spin Sucks – August 26, 2019)

Cybersecurity and PR: How to ease minds when there’s been a data breach (Muck Rack Blog – August 26, 2019)

Gaining New Customers (Everything PR – August 26, 2019)

6 Tips for Communicating Remotely (CommPro – August 26, 2019)

What is Ethical Reputation Management? (Business 2 Community – August 26, 2019)

Summary Section:

In Defense Of The Paywall: Why Premium Content Is The Future Of PR
By Ben Billingsley, Founder of Broadsheet Communications
Forbes – August 26, 2019
When clients invest in industry publication subscriptions, it serves as a tangible reminder that the publications in which you’re striving to place them offer quantifiable value.

“He Understood The Power Of PR”: Lord Tim Bell Obituary
By Arun Sudhaman
The Holmes Report – August 26, 2019
Thatcher’s former comms advisor founded Bell Pottinger, playing a highly influential role in the development of London’s global PR industry.

Platinum PR Awards Gala to Honor Amazing Brands, Agencies and People – See the Finalists!
By Melissa Hoffmann
PR News – August 23, 2019
PRNews’ Platinum PR Awards honor the best of the best, the professionals and teams who have driven tremendous successes for the brands and charitable causes they champion.

The Elusive Backfire Effect: Does correcting misinformation strengthen people’s beliefs in false claims?
By Thomas Wood
Institute for Public Relations – August 26, 2019
Although attempts to address misinformation can reinforce false beliefs in some cases, it appears more likely that providing factual information actually helps audiences revise their beliefs to be more accurate.

3 Steps for Preparing Executives for Media Interviews
By Michelle Garrett
Meltwater Blog – August 25, 2019
Follow these three steps on preparing and executive for media interviews, and avoid putting them in the spotlight before they’re ready for the spotlight.

How to Do a Content Audit to Improve Customer Relationships
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – August 26, 2019
All successful communication efforts start with solid customer relationships. Learn how to spot content that doesn’t support them.

Cybersecurity and PR: How to ease minds when there’s been a data breach
By Jennifer Post
Muck Rack Blog – August 26, 2019
In 2019 so far there have been ransomware attacks, hacks on popular services and data breaches that cause consumers to have serious trust issues with who they give their private information to.

Gaining New Customers
By Jade Minh
Everything PR – August 26, 2019
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal.

6 Tips for Communicating Remotely 
By Marie Raperto
CommPro – August 26, 2019
Communicating remotely is here to stay.  Whether you work at home, take Fridays off, travel for business or manage a remote team, we all communicate remotely.  It makes keeping in touch and explaining details just more difficult.

What is Ethical Reputation Management?
By Kent Campbell, Chief Strategist for Reputation X
Business 2 Community – August 26, 2019
We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.