Daily PR Brief – Mon 08/07/17


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Happy Monday! Here are some of today’s best PR clips:

Dear PR pros: The problem is you (PR Daily – August 7, 2017)
The Research, Organizations/Budgets & Agencies (The Holmes Report – August 7, 2017)
Land Your Dream Job with These PR Interview Tips (Spin Sucks – August 7, 2017)
5 ways to make your press release a snoozefest (Ragan – August 5, 2017)
APCO Worldwide Appoints Robert Ardent as Co-Leader of Crisis Management and Litigation Comms Practice (Bulldog Reporter – August 7, 2017)
Video: The Future of PR Measurement With Kevin Akeroyd (Cision – August 7, 2017) [VIDEO]
PR and marketing pros’ guide to press releases (PR Daily – August 7, 2017)
Social media marketing measurements that matter (Influence Magazine – Chartered Institute of Public Relations – August 7, 2017)
5 Reasons Why You Need an Internal PR Newsletter (Meltwater Blog – August 6, 2017)
Do PR People Get Storytelling? (Ishmael’s Corner – The Hoffman Agency – August 6, 2017)
Why execution eats strategy for breakfast (Communications Conversations – August 7, 2017)
Colorado Community College System Issues Public Relations RFP (Everything PR – August 7, 2017)

Summary Section:

Dear PR pros: The problem is you
By Beki Winchel
PR Daily – August 7, 2017
If you’re begging for your product to be covered, incorrectly targeting a journalist for your client’s news or attempting to spam a publication with links, you’re doing it wrong.

The Research, Organizations/Budgets & Agencies
The Holmes Report – August 7, 2017
The Holmes Report’s Influence 100 recognises the most important and influential in-house communicators from around the world. In a hopeful reversal, the number of executives who oversee PR budgets greater than $100m continues has rebounded after a multi-year free fall.

Land Your Dream Job with These PR Interview Tips
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – August 7, 2017
Looking for a new job? Laura Petrolino shares five PR interview tips to help you prepare for, and excel at, your next public relations job interview.

5 ways to make your press release a snoozefest
By Jeremy Durant
Ragan – August 5, 2017
If you want to bore journalists instead of entice them with news from your organization or client, these missteps can ensure you’re on the ideal path—to getting ignored.

APCO Worldwide Appoints Robert Ardent as Co-Leader of Crisis Management and Litigation Comms Practice
By Richard Carufel
Bulldog Reporter – August 7, 2017
Robert Ardelt was appointed as the co-leader of APCO Worldwide’s global crisis management and litigation communications practice, announced Brad Staples, CEO of APCO Worldwide.

Video: The Future of PR Measurement With Kevin Akeroyd [VIDEO]
By Tony Hardman
Cision – August 7, 2017
Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR measurement and communications. Watch the video.

PR and marketing pros’ guide to press releases
By Maggie Aland
PR Daily – August 7, 2017
In an increasingly digital world, you might think this communications tactic has gone by the wayside. One marketing pro argues that it hasn’t, if you follow these steps.

Social media marketing measurements that matter
Influence Magazine – Chartered Institute of Public Relations – August 7, 2017
Serena Ehrlich is the social media guru for Business Wire. Tasked with taming social, mobile and evolving media technologies, Serena spoke to the Arketi Group about the best social media metrics to measure.

5 Reasons Why You Need an Internal PR Newsletter
By Mai Le
Meltwater Blog – August 6, 2017
As PR pros we can get caught up in the everyday tasks of our work. That’s why we need to take the time for self-advocacy via sharing an internal PR newsletter.

Do PR People Get Storytelling?
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – August 6, 2017
At a time when people have the attention span of a gnat and increasingly consume information on mobile phones, simply creating content that’s better than a dull is a win. But the techniques of storytelling elude PR.

Why execution eats strategy for breakfast
By Arik Hanson, Principal of ACH Communications
Communications Conversations – August 7, 2017
For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast.

Colorado Community College System Issues Public Relations RFP
By John Goode
Everything PR – August 7, 2017
The Colorado Community College System has issued an RFP for Public Relations analytics and Reporting. Colorado Community College System is a system of 13 community colleges across the state.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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