Daily PR Brief – Mon 08/28/17


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Hi!  Here are some of today’s best PR clips:

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Corporate Social Responsibility Winners 2017 (PR Daily – August 28, 2017)
Fake videos pose a new PR challenge (Ragan – August 28, 2017)
How Microsoft Puts Customers at the Heart of Its Storytelling (PR News – August 28, 2017)
10 Knock-Their-Socks-Off Press Release Headline Writing Tips (Cision – August 28, 2017)
5 facets of compelling copy (PR Daily – August 28, 2017)
Eight Unique About Us Examples to Showcase Your PR Firm (Spin Sucks – August 28, 2017)
{PR}edict: Predictive Analytics and the Future of PR, Part 1 (SHIFT Communications – August 28, 2017)
4 tips to score and excel in a sports PR career (Ragan – August 26, 2017)
How to be Successful in PR Like Russell Wilson (Business 2 Community – August 27, 2017)
How Twitter emerged as a key comms channel during Harvey (Ragan – August 28, 2017)

Summary Section:

Corporate Social Responsibility Winners 2017
PR Daily – August 28, 2017
Read on to learn more about the winners and honorable mention recipients for PR Daily’s 2017 Corporate Social Responsibility Awards.

Fake videos pose a new PR challenge
By William Comcowich
Ragan – August 28, 2017
New technology will make it easy for hoaxers to alter speakers’ words and even facial expressions. Are you prepared to respond to an unflattering edit?

How Microsoft Puts Customers at the Heart of Its Storytelling
By Miri Rodriguez
PR News – August 28, 2017
At Microsoft, storytelling centers on customers that are doing great things (big and small) with our products and services, instead of the other way around.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips
By Susan Guillory
Cision – August 28, 2017
When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. We polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines.

5 facets of compelling copy
By Kristen Dunleavy
PR Daily – August 28, 2017
To make your content resonate with more readers, craft scintillating headlines, vary sentence length, answer pressing questions, and respect their time.

Eight Unique About Us Examples to Showcase Your PR Firm
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – August 28, 2017
These eight About Us examples will inspire you to create your own unique “About Us.” One that clearly shows prospects who you are and even drives leads.

{PR}edict: Predictive Analytics and the Future of PR, Part 1
By Christopher S. Penn
SHIFT Communications – August 28, 2017
Public relations, marketing, and communications aren’t known for their futurist perspectives. In the new era of intelligent machines, we marketers and communicators must learn to predict what will be.

4 tips to score and excel in a sports PR career
By Bryan Harris, COO and Managing Partner, Taylor
Ragan – August 26, 2017
To go for gold in the world of athletics, you must master a specific niche, sharpen your communications skills, diversify your interests and stay curious.

How to be Successful in PR Like Russell Wilson
By Meenah Khosraw
Business 2 Community – August 27, 2017
How does PR affect the Seahawks? How does it affect their quarterback, Russell Wilson’s, brand? Read on to find out!

How Twitter emerged as a key comms channel during Harvey
By Beki Winchel
Ragan – August 28, 2017
Though the Coast Guard asked people to call, not tweet, for help, many turned to the platform seeking aid, spreading information and offering help amid and after the powerful storm.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.