Daily PR Brief – Mon 09/09/19


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Check out some of today’s best

PR/Comms industry news clips:

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The Importance Of Community In Communications (Forbes – September 6, 2019)

A mix of skills—new and old—that PR pros must master (PR Daily – September 8, 2019)

PRCA Russia Launches To Raise Industry Standards (The Holmes Report – September 9, 2019)

NFL Launches 100th Season Amidst Continual PR Turmoil (PR News – September 6, 2019)

Provide a Successful Customer Experience During a Crisis (Spin Sucks – September 9, 2019)

Marketing vs. Public Relations – What is the Difference? (BLND Public Relations – September 9, 2019)

PR Strategy: What You Need to Know About Earned and Owned Media (Marx Communications – September 8, 2019)

How Readership, Timing and Social Shares Affect SEO and Earned Media Value (CommPro – September 9, 2019)

5 Must-Know Updates in Major Social Media Platforms (Glean.info – September 9, 2019)

Behavioural Insights: A Foundation for Professional Public Relations Practice (Influence (UK) – September 9, 2019)

What the Future of PR Looks Like (Business 2 Community – September 6, 2019)

Summary Section:

The Importance Of Community In Communications
By Colby Reade, Director of Communications M.J. Murdock Charitable Trust
Forbes – September 6, 2019
Building a community of mutually supportive voices can be one of your most valuable tools in raising awareness among your target audience when there is big news to share.

A mix of skills—new and old—that PR pros must master
By Ellie Schlam
PR Daily – September 8, 2019
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.

PRCA Russia Launches To Raise Industry Standards
By Maja Pawinska Sims
The Holmes Report – September 9, 2019
The new organisation, the PRCA’s first in Europe outside the UK, will be led by FleishmanHillard Vanguard director Elena Fadeeva.

NFL Launches 100th Season Amidst Continual PR Turmoil
By Nicole Schuman
PR News – September 6, 2019
In PR terms, you could say the league’s responses to controversial issues have been weak.

Provide a Successful Customer Experience During a Crisis
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – September 9, 2019
Your customer experience protocol during a crisis can make or break your organization. Here are the important elements it must include.

Marketing vs. Public Relations – What is the Difference?
BLND Public Relations – September 9, 2019
While they share many similarities and can garner similar results, there are several differentiating factors that set marketing and public relations apart.

PR Strategy: What You Need to Know About Earned and Owned Media
By Wendy Marx, President of Marx Communications
Marx Communications – September 8, 2019
PR pros have long held certain assumptions about their PR strategy. Let’s see what a case study from Onclusive and 23AndMe show us about such assumptions.

How Readership, Timing and Social Shares Affect SEO and Earned Media Value
By Michael Burke, Director at MSR Communications
CommPro – September 9, 2019
An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions.

5 Must-Know Updates in Major Social Media Platforms
By Rebecca Hill
Glean.info – September 9, 2019
Marketers need to stay up-to-date with social media developments and updates.Here are some of the important recent social media updates to know.

Behavioural Insights: A Foundation for Professional Public Relations Practice
By Jon White
Influence (UK) – September 9, 2019
There’s no question that there is an aspiration for greater professionalism in public relations practice – given recent expression in the UK in an internal debate on strategy for the future development of the practice in the Chartered Institute of Public Relations.

What the Future of PR Looks Like
By Michael Gullan
Business 2 Community – September 6, 2019
Public relations has changed considerably the past few years and is presenting exciting times for business and brands.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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