Daily PR Brief – Mon 09/23/19


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Check out some of today’s best

PR/Comms industry news clips:

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Schitt’s Creek’s Tips for Budget-friendly PR and Emmy Nominations (PR News – September 20, 2019)

How To Find Out More About A Potential Hire In Under Five Minutes (Forbes – September 23, 2019)

A Deep Dive Into U.S. Twitter Users (O’Dwyer’s – September 23, 2019)

9 ways PR pros can increase their skill sets (PR Daily – September 22, 2019)

Holmes Report Unveils 2019 Global Agency Of The Year Finalists (The Holmes Report – September 23, 2019)

Globally Standardized KPIs for Integrated Enterprise Comms Reporting (Meltwater Blog – September 22, 2019)

Do Studies on Journalists Help PR Understand Journalists? (Ishmael’s Corner – The Hoffman Agency – September 23, 2019)

PR Masters Series Podcast, Episode #14 – Marian Salzman (CommPro – September 23, 2019) [PODCAST]

6 PR & Marketing Lessons from the Chicken Sandwich Wars (Glean.info – September 20, 2019)

The difference between corporate communications and public relations (Muck Rack Blog – September 23, 2019)

Summary Section:

Schitt’s Creek’s Tips for Budget-friendly PR and Emmy Nominations
By Michael Adorno
PR News – September 20, 2019
Not only was Pop TV outspent in its marketing and PR efforts, look at how much several networks spent on TV talent to garner an Emmy nomination.

How To Find Out More About A Potential Hire In Under Five Minutes
By JC Hite, Founder & CEO at Hite Digital
Forbes – September 23, 2019
Hiring is a challenging task at any company, and at a young and fast-growing agency like my own where we’re actively striving to create a unique company culture, it is crucial to do it correctly. Besides the obvious question of whether they’re right for the role, the larger question becomes simply: Are they right for the company?

A Deep Dive Into U.S. Twitter Users
By Ronn Torossian
O’Dwyer’s – September 23, 2019
From media personalities to politicians, public users to bots, the social network has become a go-to for real-time information and reactions to current events. But compared with the entirety of the U.S. public, what voices are actually represented on Twitter?

9 ways PR pros can increase their skill sets
By Julia Sahin
PR Daily – September 22, 2019
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.

Holmes Report Unveils 2019 Global Agency Of The Year Finalists
The Holmes Report – September 23, 2019
BCW, Edelman, FleishmanHillard, H K Strategies and Weber Shandwick are the Holmes Report’s five finalists for Global Agency of the Year recognition, alongside nominees in eight specialist categories.

Globally Standardized KPIs for Integrated Enterprise Comms Reporting
Meltwater Blog – September 22, 2019
In the U. S., there is widespread acceptance that KPIs. Once you’re brand goes global, globally standardized KPIs are critical.

Do Studies on Journalists Help PR Understand Journalists?
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – September 23, 2019
There should be tension between PR and journalism given the different agendas. But often PR’s actions cause tension to morph into acrimony.

PR Masters Series Podcast, Episode #14 – Marian Salzman [PODCAST]
CommPro – September 23, 2019
Marian Salzman, senior vice president, global communications at Philip Morris International (PMI), has been named one of the world’s top five trendspotters and is among the world’s most-awarded public relations executives.

6 PR & Marketing Lessons from the Chicken Sandwich Wars
By William Comcowich
Glean.info – September 20, 2019
The recent so-called Chicken Sandwich Wars on social media offer some worthwhile lessons for PR and marketing pros to chew on and digest.

The difference between corporate communications and public relations
By Emma Haddad
Muck Rack Blog – September 23, 2019
It’s important to understand how each type of role functions and how they differ, especially if you’re planning to break into the industry and struggling to figure out where you fit.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.