Daily PR Brief – Mon 09/11/07


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Hi!  Here are some of today’s best PR clips:

Traditional PR doesn’t work anymore (Axia Public Relations – September 8, 2017)
2 oft-neglected methods for securing media coverage (Ragan – September 10, 2017)
Media Companies Are Learning They Need To Use Social Media Influencers, Now (Forbes – September 11, 2017)
Sorrell under pressure to streamline WPP as CPG clients cut back on marketing (PR Week – September 11, 2017)
FTC cracks down on social media influencers with settlement (PR Daily – September 11, 2017)
Podcast: PRCA’s Francis Ingham On Bell Pottinger’s Downfall (The Holmes Report – September 9, 2017) [PODCAST]
How IBM Does Social Customer Care, With a Little Help From Watson (PR News – September 8, 2017)
Why Your Brand Needs A Clear Internal Communications Strategy (Forbes – September 11, 2017)
Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price (Cision – September 11, 2017)
3 ways to boost your Instagram presence (Axia Public Relations – September 9, 2017)
How To Avoid (Or Manage) A PR Meltdown On Social Media (Business 2 Community – September 11, 2017)

Summary Section:

Traditional PR doesn’t work anymore
By Jason Mudd, CEO of Axia Public Relations
Axia Public Relations – September 8, 2017
Are you working with a PR firm that understands how to blend the old with the new? Here’s a checklist to help you determine if your agency is up to scratch.

2 oft-neglected methods for securing media coverage
By John Egan
Ragan – September 10, 2017
As maligned as email is, it endures as a way for journalists to seek sources. If your info@ inbox is gathering e-cobwebs or your point person has left, you’re missing out on getting ink.

Media Companies Are Learning They Need To Use Social Media Influencers, Now
By Pete Borum
Forbes – September 11, 2017
Publishers are now embracing influencer marketing and integrating influencers into their advertising and editorial operations in a big way, and you shouldn’t expect the magnetism to stop anytime soon.

Sorrell under pressure to streamline WPP as CPG clients cut back on marketing
By Gideon Spanier
PR Week – September 11, 2017
Martin Sorrell should consider more radical ways to restructure and simplify WPP in response to slowing revenue growth and changing client needs, according to people inside and outside the company.

FTC cracks down on social media influencers with settlement
By Kevin Allen
PR Daily – September 11, 2017
Two gamers with large online followings promised to report their activity to the organization and share endorsement connections after they allegedly skirted disclosure rules.

Podcast: PRCA’s Francis Ingham On Bell Pottinger’s Downfall [PODCAST]
The Holmes Report – September 9, 2017
PRCA director general Francis Ingham joins the Echo Chamber to discuss the story that has stunned the PR world.

How IBM Does Social Customer Care, With a Little Help From Watson
By Samantha Wood
PR News – September 8, 2017
Social customer care is about so much more than just dealing with irate customers. Read how IBM uses artificial intelligence and Watson to assist with social customer care.

Why Your Brand Needs A Clear Internal Communications Strategy
By Josh Ong, Director of Marketing & Communications, Cheetah Mobile
Forbes – September 11, 2017
Engaging your employees through an internal communications strategy helps ensure that your external brand communications will be more positive.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price
By Alexa Hoffman
Cision – September 11, 2017
When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts with investor relations.

3 ways to boost your Instagram presence
By Alan Helquist
Axia Public Relations – September 9, 2017
Your presence must be consistent and continual. If you’re not posting regularly, your potential and current clients may lose interest, and that’s not good for your company. Here are three ways to build a successful company Instagram campaign.

How To Avoid (Or Manage) A PR Meltdown On Social Media
By Sahail Ashraf
Business 2 Community – September 11, 2017
It might be worthwhile looking at the measures we have outlined in this post. All of them should make it a lot easier for you and your client’s brand to stay out of trouble on social media.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.