Daily PR Brief – Mon 10/01/18


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Check out some of today’s best PR industry news clips:

media analysis

18 Powerful PR Tools to Increase Your Brand Performance (Mention Blog – October 1, 2018)
ONE Championship PR Giant Loren Mack Talks ‘Truth-Telling’ And Maximizing Opportunities (Forbes – September 30, 2018)
Facebook rapidly responds to data breach affecting more than 50M users (PR Daily – September 28, 2018)
Sree Srinivasan on fake news, digital metrics & more (Ep. 129) (The Echo Chamber podcast | Holmes Report – October 1, 2018) [PODCAST]
Nike and United Airlines: A Tale of Cause and Effect in Two Companies (Institute for Public Relations – September 28, 2018)
How to Make the Most of Earnings Season for PR (SHIFT Communications – October 1, 2018)
Pret A Manger vows ‘meaningful change’ after teen’s allergy death (PR Daily – October 1, 2018)
Has the Game of PR Changed? (Business 2 Community – September 28, 2018)
4 ways the role of a journalist has evolved (And how that impacts PR) (Muck Rack Blog – October 1, 2018)
In an age of revolution in digital communications, how would you define ‘Public Relations’? (Babel – October 1, 2018)

Summary Section:

18 Powerful PR Tools to Increase Your Brand Performance
By Clement René
Mention Blog – October 1, 2018
When it comes to PR, professionals need all the help they can get – especially when it comes to tools. Here is a list of 18 of the best PR tools.

ONE Championship PR Giant Loren Mack Talks ‘Truth-Telling’ And Maximizing Opportunities
By Brian Mazique
Forbes – September 30, 2018
If you’re around ONE Championship Vice President of Public Relations Loren Mack for even a day, one thing quickly becomes clear, he will not be outworked.

Facebook rapidly responds to data breach affecting more than 50M users
By Beki Winchel
PR Daily – September 28, 2018
The platform outlined the steps it’s already taken to secure people’s accounts, along with what users can do to further prevent problems.

Sree Srinivasan on fake news, digital metrics & more (Ep. 129) [PODCAST]
The Echo Chamber podcast | Holmes Report – October 1, 2018
Former New York City and Metropolitan Museum of Art chief digital officer Sree Srinivasan joins the Echo Chamber podcast to discuss the latest trends and pitfalls when it comes to social media. Recorded at the PRAXIS7 conference in Hyderabad, Srinivasan ex…

Nike and United Airlines: A Tale of Cause and Effect in Two Companies
By Mark Stouse, Katie Delahaye Paine and Angela Jeffrey
Institute for Public Relations – September 28, 2018
Nike and United Airlines are excellent examples of how different external factors change the impact and business value that social controversy and corporate strategy ultimate deliver…or don’t.

How to Make the Most of Earnings Season for PR
By Sarah Babbitt
SHIFT Communications – October 1, 2018
Earnings season is chock full of calls and announcements, which can make it difficult to vie for media attention. Make the most of earnings season with these investor relations tips.

Pret A Manger vows ‘meaningful change’ after teen’s allergy death
By Ted Kitterman
PR Daily – October 1, 2018
The company faces recrimination after a failure to label potential allergens in a baguette led to the death of a U.K. girl. Executives at the chain have promised to improve its labeling.

Has the Game of PR Changed?
By David Libby
Business 2 Community – September 28, 2018
I’ve noticed a game change in public relations too – the sole focus is on getting “big hits” in the press.

4 ways the role of a journalist has evolved (And how that impacts PR)
By Mike Schneider, Head of Marketing for Muck Rack
Muck Rack Blog – October 1, 2018
With these changes, PR pros must adapt to the current media landscape to connect with the right journalists to help tell stories for their companies and clients.

In an age of revolution in digital communications, how would you define ‘Public Relations’?
By Sophie Payne
Babel – October 1, 2018
In today’s digital age, how should we be defining public relations? How much has the practice, and therefore the definition, evolved over time?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.