Daily PR Brief – Mon 10/07/19


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Check out some of today’s best

PR/Comms industry news clips:

‘The Moment of Lift’ and Empowering Women in PR (March Communications – October 7, 2019) [PODCAST]

Seven Essential PR And Media Strategy Lessons Entrepreneurs Should Remember (Forbes – October 7, 2019)

What Digital Communicators Can Learn From Gen Z (O’Dwyer’s – October 7, 2019)

How communications work will change (PR Daily – October 4, 2019)

Panasonic on making its name as a B2B brand (Ep. 186) (The Echo Chamber Podcast – October 7, 2019) [PODCAST]

Self-Correcting PR: Uber’s Gig-Economy Product Push (PR News – October 4, 2019)

4 Tips for Transitioning From Military Public Affairs to the Civilian Sector (Public Relations Society of America – October 7, 2019)

How Powerful is the Court of Public Opinion for Retrying a 20-Year-Old Murder Case? (CommPro – October 7, 2019)

Social Media 101: Quality vs. Quantity (BLND Public Relations – October 7, 2019)

Can PR Take Ownership Of Reputation? (Crenshaw Communications – October 4, 2019)

5 common missteps that can doom your communication plan (Ragan – October 7, 2019) [Infographic]

Summary Section:

‘The Moment of Lift’ and Empowering Women in PR [PODCAST]
By Manny Veiga
March Communications – October 7, 2019
On this episode of Hacks and Flacks we review “The Moment of Lift,” and discuss gender equality and women’s empowerment in the tech and PR industries.

Seven Essential PR And Media Strategy Lessons Entrepreneurs Should Remember
By Forbes Agency Council
Forbes – October 7, 2019
Here are a few things entrepreneurs have learned from their mentors—and why the advice is so valuable.

What Digital Communicators Can Learn From Gen Z
By Dan Burgess, Director of Digital Engagement at Health Unlimited
O’Dwyer’s – October 7, 2019
Communicators in pharmaceuticals and healthcare only recently got a handle on Millennials, and already we find ourselves sprinting to understand Generation Z. As well we should.

How communications work will change
By Ted Kitterman
PR Daily – October 4, 2019
With technology and the gig economy disrupting many traditional PR functions, how can agencies and departments alike prepare for the future?

Panasonic on making its name as a B2B brand (Ep. 186) [PODCAST]
The Echo Chamber Podcast – October 7, 2019
As vice president of marketing for Panasonic North America, Brian Rowley is charged with changing the perception of Panasonic in the US from a TV and radio company into an operation creating 21st century technology for businesses. He joins Diana Marszalek …

Self-Correcting PR: Uber’s Gig-Economy Product Push
By Nicole Schuman
PR News – October 4, 2019
The irony of Uber launching a gig app will not be lost on the public, particularly after recent layoffs and its pushback on treating drivers as employees.

4 Tips for Transitioning From Military Public Affairs to the Civilian Sector
By Kaye Sweetser, APR+M, Fellow PRSA
Public Relations Society of America – October 7, 2019
Dr. Kaye Sweetser, APR+M, Fellow PRSA, keeps one foot in a combat boot and the other in civvies.

How Powerful is the Court of Public Opinion for Retrying a 20-Year-Old Murder Case?
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro – October 7, 2019
We’re going to find out if a PR firm’s appeal to the court of public opinion can win freedom for man who has been stuck in a Texas prison 19 years for a crime he could not have possibly committed.

Social Media 101: Quality vs. Quantity
BLND Public Relations – October 7, 2019
When you’re sticking to quality over quantity, there are a couple of things you want to keep in mind for your social media posts.

Can PR Take Ownership Of Reputation?
By Dorothy Crenshaw
Crenshaw Communications – October 4, 2019
The chief public relations or corporate communications officer would seem to be the natural steward of corporate reputation as its value soars. But it isn’t that simple.

5 common missteps that can doom your communication plan [Infographic]
By Julie Baron
Ragan – October 7, 2019
Lack of upfront research, misalignment with business objectives, and a failure to segment internal audiences are among the fatal flaws that undermine best intentions.


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