Daily PR Brief – Mon 10/14/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

Social media certifications for 2020 (Karen’s PR and Social Media Blog – October 13, 2019)

The Art Of Thought Leadership (Forbes – October 14, 2019)

Mindful Engagement Practices for Disengaged PR Pros (O’Dwyer’s – October 11, 2019)

Can Responsible Companies Do Business With China? (The Holmes Report – October 14, 2019)

How to grow, build and sell a PR agency (Ep.188) (The Echo Chamber Podcast – October 14, 2019) [PODCAST]

9 Things About PR They Didn’t Teach You in College (PR News – October 11, 2019)

How to Get Executive Bylines on Publications (Meltwater Blog – October 13, 2019)

The 10 Most Important Digital Age Crisis Lessons (Public Relations Society of America – October 14, 2019)

How Do You Avoid Work Burnout? (Spin Sucks – October 11, 2019)

Media Relations In 2020 (5W Public Relations – October 14, 2019)

Law Enforcement Agencies Bring Levity to Their Storytelling (Ishmael’s Corner – The Hoffman Agency – October 13, 2019)

Deserve A Raise: 6 Steps Before You Ask (CommPro – October 14, 2019)

Summary Section:

Social media certifications for 2020
By Karen Freberg
Karen’s PR and Social Media Blog – October 13, 2019
There are so many out there to choose from! Which ones are respected by the industry and can help prepare students for long term success in the workplace?

The Art Of Thought Leadership
By Jodi Amendola
Forbes – October 14, 2019
If you have great knowledge and ideas to share with your industry, and you convey them well (and often), you, too, can win the battle for the hearts and minds of customers and prospects.

Mindful Engagement Practices for Disengaged PR Pros
By Doug Swanson, Professor of Communications at California State University, Fullerton
O’Dwyer’s – October 11, 2019
Every PR person has experienced the workplace stress that develops in this volatile and unpredictable profession. Public relations professionals undertake their daily responsibilities amid unprecedented technological change and shifting marketplace expectations, in a cultural era in which “truth” seems to be continually under attack.

Can Responsible Companies Do Business With China?
By Paul Holmes
The Holmes Report – October 14, 2019
Consumers are likely to take a dim view of companies that claim to be driven by purpose and responsibility, but abandon their principles the moment they are challenged by China.

How to grow, build and sell a PR agency (Ep.188) [PODCAST]
The Echo Chamber Podcast – October 14, 2019
PR industry veterans Richard Houghton and Crispin Manners, who have run agencies including Shandwick, Ketchum, FleishmanHillard and Kaizo, are the co-authors of a new book for PR agency leaders: ‘Grow, Build, Sell, Live.’

9 Things About PR They Didn’t Teach You in College
By Arthur Solomon
PR News – October 11, 2019
There are several things about dealing with journalists that I find new and some experienced PR pros are not aware of. As an editor and reporter prior to joining the PR business, this surprised me.

How to Get Executive Bylines on Publications
By John Boitnott
Meltwater Blog – October 13, 2019
Thought leadership and subject matter expertise are essential to an effective marketing strategy. Here’s how to get your executive bylines produced and placed.

The 10 Most Important Digital Age Crisis Lessons
By Chris Britton
Public Relations Society of America – October 14, 2019
As the context and speed in which crises unfold in the digital age shifts, so does the task of crisis preparedness.

How Do You Avoid Work Burnout?
By Whitney Danhauer
Spin Sucks – October 11, 2019
Exercise? Boundaries? Reduce screen time? How do you avoid work burnout? That’s the topic of this week’s #SpinSucksQuestion.

Media Relations In 2020
5W Public Relations – October 14, 2019
A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper.

Law Enforcement Agencies Bring Levity to Their Storytelling
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – October 13, 2019
If law enforcement agencies — such as Fremont PD — can thread levity into their stories, certainly B2B tech companies can do the same.

Deserve A Raise: 6 Steps Before You Ask
By Marie Raperto, The Hiring Hub
CommPro – October 14, 2019
Deserve a raise?  Everyone wants to make more money but many people do not ask for it.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.