Daily PR Brief – Mon 10/21/19


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Check out some of today’s best

PR/Comms industry news clips:

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PRNEWS Announces 2019 Digital Awards Winners (PR News – October 18, 2019)

Why PR deserves a seat at the decision-making table (Ragan – October 18, 2019)

Five Reasons Your Pitch Isn’t Landing (Forbes – October 21, 2019)

Lessons Learned from Slim Jim’s Nontraditional Hire (O’Dwyer’s – October 21, 2019)

Doing business in China; PRovoke19 preview (Ep.190) (The Echo Chamber podcast | Holmes Report – October 18, 2019) [PODCAST]

Two Tales of One Crash: Intergovernmental Media Relations and Agenda Building During the Smolensk Airplane Crash (Institute for Public Relations – October 21, 2019)

Out for a Spin: The Difference Between Twisting the Truth and Telling It (Public Relations Society of America – October 18, 2019)

This is How You Course Correct a Media Story That Misses the Mark (Ishmael’s Corner – The Hoffman Agency – October 21, 2019)

The Top 4 Press Release Mistakes to Avoid (BLND Public Relations – October 21, 2019)

PRSA To Recognize Members for Substantial Contributions to the Society and Public Relations Profession at 2019 International Conference (CommPro – October 20, 2019)

Summary Section:

PRNEWS Announces 2019 Digital Awards Winners
By Nicole Schuman
PR News – October 18, 2019
This year’s top digital awards’ communicators competed throughout many platforms including social media, video, annual reports, websites and mobile apps.

Why PR deserves a seat at the decision-making table
By Michael Smart
Ragan – October 18, 2019
When communicators are excluded from top-level talks, organizations can miss prime opportunities to elevate the brand. Here’s how you can make the case for participation.

Five Reasons Your Pitch Isn’t Landing
By Jennifer Walker, Co-Founder of Walker Drawas
Forbes – October 21, 2019
The Business of Fashion recently reported that “traditional PR doesn’t work anymore,” and I don’t disagree.

Lessons Learned from Slim Jim’s Nontraditional Hire
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – October 21, 2019
Snack brand Slim Jim had been struggling to gain traction on social media.

Doing business in China; PRovoke19 preview (Ep.190) [PODCAST]
The Echo Chamber podcast | Holmes Report – October 18, 2019
As organisations and companies such as the NBA, Apple and Blizzard face the dilemma of standing up for their values or staying quiet on events in Hong Kong to protect their interests in China, Arun Sudhaman and Paul Holmes talk through the challenges of doing business in China for brands.

Two Tales of One Crash: Intergovernmental Media Relations and Agenda Building During the Smolensk Airplane Crash
By Spiro Kiousis, Ph.D. and Barbara Myslik
Institute for Public Relations – October 21, 2019
The role of public relations in crisis communication is well-documented, but its role in politics and international crises is underdeveloped.

Out for a Spin: The Difference Between Twisting the Truth and Telling It
By Rod Granger
Public Relations Society of America – October 18, 2019
Spin has always been defined by bias, but over the years it’s acquired an increasingly negative connotation, particularly for the communications profession.

This is How You Course Correct a Media Story That Misses the Mark
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – October 21, 2019
Amending statistics in media stories is easy. Unfortunately, course correcting inaccuracies is often not so straightforward.

The Top 4 Press Release Mistakes to Avoid
BLND Public Relations – October 21, 2019
Writing press releases can be difficult and time consuming, but they are still a very effective tool in the public relations agency world.

PRSA To Recognize Members for Substantial Contributions to the Society and Public Relations Profession at 2019 International Conference
CommPro – October 20, 2019
PRSA, the nation’s leading professional organization serving the communications community, will present eight individual awards during the PRSA 2019 International Conference, honoring members who have served the Society with distinction and made a difference in the public relations profession.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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