Daily PR Brief – Mon 10/22/18


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Check out some of today’s best PR industry news clips:

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How Can Big Brands Like Coca-Cola Gain Back Consumer Trust? (Forbes – October 22, 2018)
5 things employees crave—but don’t get enough of (PR Daily – October 22, 2018)
The Best Days and Times for PR Content (Meltwater Blog – October 21, 2018)
A Podcast Primer for PR and Marketing Professionals (SHIFT Communications – October 22, 2018)
5 Great Girl-power PR campaigns you may have forgotten (5W Public Relations – October 22, 2018)
To RFP or Not RFP, That is Usually Not the Question. (Ishmael’s Corner – The Hoffman Agency – October 22, 2018)
7 daily habits to make you a better speaker (PR Daily – October 22, 2018)
How to Talk to Your Parents About Public Relations – March Communications (March Communications – October 19, 2018)
9 Steps to Employ an Embargo Properly in Public Relations (Business 2 Community – October 21, 2018)
How not to Tweet: the curious PR crisis of Elon Musk and the cave diver (Babel – October 22, 2018)

Summary Section:

How Can Big Brands Like Coca-Cola Gain Back Consumer Trust?
By Forbes Agency Council
Forbes – October 22, 2018
How can big brands, such as Coca-Cola, gain consumer trust — especially with younger audiences — when entering a new market?

5 things employees crave—but don’t get enough of
By Robby Brumberg
PR Daily – October 22, 2018
Money and health benefits are nice, but here’s how to satisfy your workers’ more profound needs.

The Best Days and Times for PR Content
By Meltwater
Meltwater Blog – October 21, 2018
How do you schedule your PR content to get the most eyeballs on your work? Here are the best days and times for PR content.

A Podcast Primer for PR and Marketing Professionals
By Kally Lavoie
SHIFT Communications – October 22, 2018
Before pitching your clients and spokespeople to producers, check out this podcast primer for an introduction to the world of podcasting.

5 Great Girl-power PR campaigns you may have forgotten
5W Public Relations – October 22, 2018
Here are five world-changing campaigns you might have forgotten about.

To RFP or Not RFP, That is Usually Not the Question.
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – October 22, 2018
Imagine a world in which RFPs don’t exist for selecting PR agencies? Steve Burkhart offers an alternative for findings the right consultancy.

7 daily habits to make you a better speaker
By Nick Morgan
PR Daily – October 22, 2018
From working your vocal cords to streamlining your life, these practices will bolster your presentation style and clear your head to make room for new ideas.

How to Talk to Your Parents About Public Relations – March Communications
By Parry Headrick
March Communications – October 19, 2018
What does public relations mean, anyway? A PR professional is a confluence of related disciplines like marketing, media relations and much more.

9 Steps to Employ an Embargo Properly in Public Relations
By William Comcowich
Business 2 Community – October 21, 2018
Embargoes can be both helpful and challenging for public relations.

How not to Tweet: the curious PR crisis of Elon Musk and the cave diver
By Dan Parris
Babel – October 22, 2018
Musk’s relationship with social media raises many interesting PR questions. Should CEOs of listed companies be left to run their own social media pages?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.