Daily PR Brief – Mon 10/29/18


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Check out some of today’s best PR/Comms industry news clips:

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10 frightening PR monsters (PR Daily – October 29, 2018)
Video: Independent PR Firm Forum Highlights (The Holmes Report – October 29, 2018) [VIDEO]
Four PR Lessons Businesses Can Learn From Nonprofits (Forbes – October 29, 2018)
The death of horizontality (PR Week – October 26, 2018)
Civility Begins at Home (O’Dwyer’s – October 29, 2018)
9 communication lessons from Halloween candy (PR Daily – October 29, 2018)
Video: Marc Pritchard On How PR Can Lead Amid Marketing Disruption (The Holmes Report – October 29, 2018) [VIDEO]
Lessons Learned From Google’s and NBC’s Contrasting Crisis Responses (PR News – October 26, 2018)
Organizational Frontlines: Why Marketing Communications Leaders Must Evolve With The Field (Forbes – October 29, 2018)
#PRovoke18: A look back at the 2018 Global PR Summit (Muck Rack Blog – October 29, 2018)

Summary Section:

10 frightening PR monsters
By Beki Winchel
PR Daily – October 29, 2018
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.

Video: Independent PR Firm Forum Highlights [VIDEO]
The Holmes Report – October 29, 2018
Highlights from the 2018 Independent PR Firm Forum, which took place at the PRovoke18 Global PR Summit on 22 October, headlined by Richard Edelman.

Four PR Lessons Businesses Can Learn From Nonprofits
By Nikki Carlson, Co-Founder/Co-President of ChicExecs Retail and Strategy Firm
Forbes – October 29, 2018
Look to the determination and imagination of nonprofits to inspire your next PR campaign.

The death of horizontality
By Steve Barrett
PR Week – October 26, 2018
WPP’s experiment in health horizontality proved to be short lived, as it announced it is disbanding WPP Health & Wellness and returning the component parts to various full-service marketing agencies in the group.

Civility Begins at Home
By Fraser Seitel
O’Dwyer’s – October 29, 2018
Public relations professionals, in particular, have a responsibility to advise the clients they counsel and the media they talk to that toning down accusatory or offensive rhetoric is every public person’s responsibility and that civility begins at home.

9 communication lessons from Halloween candy
By Russell Working
PR Daily – October 29, 2018
Wait! Before you gulp down another handful of Skittles or Whoppers, consider the lessons they offer, from authenticity to pizzazz in your messaging. Here’s a sampler.

Video: Marc Pritchard On How PR Can Lead Amid Marketing Disruption [VIDEO]
The Holmes Report – October 29, 2018
P&G chief brand officer challenges the PR industry talks at PRovoke18.

Lessons Learned From Google’s and NBC’s Contrasting Crisis Responses
By Sophie Maerowitz
PR News – October 26, 2018
Google and NBC are both under fire this week for employees’ inappropriate behavior and subsequent backlash in the news cycle and on social media.

Organizational Frontlines: Why Marketing Communications Leaders Must Evolve With The Field
By Cameron Conaway, Director of Marketing Communications at Solace
Forbes – October 29, 2018
The field of organizational frontlines is rapidly evolving, and marketing communications leaders can gain a competitive advantage by keeping up.

#PRovoke18: A look back at the 2018 Global PR Summit
By Andrew Flynn
Muck Rack Blog – October 29, 2018
The three-day event included speakers from Exelon, Aflac, Edelman, The Washington Post, Nestlé and many more. Three major themes emerged from the summit.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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