Daily PR Brief – Mon 11/02/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring agency

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How to put your social listening skills to use on Election Day (Muck Rack Blog – November 2, 2020)

Getting Media Coverage For A New Product Is About Strategy, Not Luck (Forbes – November 2, 2020)

CMW Media’s Kyle Porter shares tips for navigating the current comms landscape (PR Daily – October 30, 2020)

Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now (PRNEWS – November 2, 2020)

AI in PR: The Conversation Has Just Begun (Institute for Public Relations – October 29, 2020)

Was the social media criticism of this interview justified? (Media First (UK) – November 2, 2020)

PRovokeGlobal Video: How Crisis Culture Is Changing Workforce Priorities (PRovoke – November 2, 2020) [VIDEO]

Five Reasons Press Releases Are Important And How To Write Them (Three Girls Media – November 2, 2020)

The Rise of Converged Media (Meltwater – October 30, 2020)

Fake news 2020: Journalists stand ready to fight misinformation—here’s how PR can help (Agility PR – November 2, 2020)

Smirnoff Gets Timely with “Don’t Drink and Debate” Campaign (CommPro – November 1, 2020)

Summary Section:

How to put your social listening skills to use on Election Day
By Justin Joffe
Muck Rack Blog – November 2, 2020
By using your social listening efforts on Election Day to help provide voters with timely, accurate information, PR pros can help ensure that everyone planning to vote has a fair chance at being counted.

Getting Media Coverage For A New Product Is About Strategy, Not Luck
By David Fouse, Partner and Lead Strategist with Pinkston
Forbes – November 2, 2020
This may be a hard pill to swallow for the Field of Dreams builder types, but in the current earned media environment, just developing a new product or service doesn’t guarantee media coverage.

CMW Media’s Kyle Porter shares tips for navigating the current comms landscape
By Ted Kitterman
PR Daily – October 30, 2020
What are some of the ways you are coping during the many crises of 2020? Some PR pros are fueling their workday with a steady intake of caffeine.

Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now
By Nicole Schuman
PRNEWS – November 2, 2020
Garrett delivered a detailed timeline to PRSA of the progression of coronavirus, paying close attention to the interwoven timeline of misinformation.

AI in PR: The Conversation Has Just Begun
By Manuelita Maldonado
Institute for Public Relations – October 29, 2020
Manuelita Maldonado was the 2020 winner of the Makovsky Best Master’s Thesis of the Year Award. This blog post is based on her thesis research, “The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry.”

Was the social media criticism of this interview justified?
By Adam Fisher
Media First (UK) – November 2, 2020
“Cold, calculated, evasive answers.” “Sounding like a robot. Not answering questions.” These are just some of the criticisms we saw on social media about one spokesperson’s performance during a TV interview last week.

PRovokeGlobal Video: How Crisis Culture Is Changing Workforce Priorities [VIDEO]
PRovoke – November 2, 2020
Session video from last month’s PRovokeGlobal Summit, featuring Tyson Foods’ Melissa Silvia And Georgia Pacific’s Kimberly Bedross.

Five Reasons Press Releases Are Important And How To Write Them
By Sydney Clanton
Three Girls Media – November 2, 2020
This blog covers the importance of press releases in the age of digital media and how to write a press release that will get you noticed by your audiences.

The Rise of Converged Media
By Perri Robinson
Meltwater – October 30, 2020
We asked thought leaders why the lines between marketing and PR are blurring and what pros can do to capitalize on this trend. Here’s what they said.

Fake news 2020: Journalists stand ready to fight misinformation—here’s how PR can help
By Richard Carufel
Agility PR – November 2, 2020
A polarized media environment and cries of “fake news”—often from the highest levels of government—that greet publication of even the most rigorous reporting have eroded journalists’ hope for their profession’s future, new research from strategic communications firm Greentarget reveals.

Smirnoff Gets Timely with “Don’t Drink and Debate” Campaign
CommPro – November 1, 2020
The vodka brand has come out with a timely digital PR campaign asking folks not to “drink and debate” during this political season.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.