Daily PR Brief – Mon 11/04/19


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Check out some of today’s best

PR/Comms industry news clips:

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Spin Sucks Question: How Do You Feel About Emoji? (Spin Sucks – November 1, 2019)

Brand South Africa Issues Public Relations RFP (Everything PR – November 4, 2019)

Emotion: The Super Weapon Of Marketing And Advertising (Forbes – November 4, 2019)

Twitter’s Dorsey Scores PR Gold (O’Dwyer’s – November 1, 2019)

What Effect Does the Number of Counterarguments Have on Reducing Misperceptions? (Institute for Public Relations – November 4, 2019)

Brand Reinvention: When You Know It’s the Right Time to Rebrand (Meltwater Blog – November 3, 2019)

How to get off the Crazy Busy Bandwagon and get your real work done (Influence – November 4, 2019)

Hidden Messages Behind Public Speaking (CommPro – November 4, 2019)

How to respond to the threat of a social media boycott (Media First (UK) – November 4, 2019)

6 questions with Marisa LaScala from GoodHousekeeping.com (Muck Rack Blog – November 4, 2019)

Job Training Never Ends: Why Continuing Education Matters (5W Public Relations – November 4, 2019)

Summary Section:

Spin Sucks Question: How Do You Feel About Emoji?
By Whitney Danhauer
Spin Sucks – November 1, 2019
Are you an all-emoji-all-the-time kind of person? Or do you think they’re unprofessional? That’s the topic in this week’s #SpinSucksQuestion!

Brand South Africa Issues Public Relations RFP
By Jim Crickell
Everything PR – November 4, 2019
Brand South Africa, previously known as the International Marketing Council of South Africa (IMC), was established in 2002 as a Trust. It was tasked with leading the global and domestic marketing of the country brand.

Emotion: The Super Weapon Of Marketing And Advertising
By Valentin Saitarli, Managing Director at Exclusive PR Solutions
Forbes – November 4, 2019
Emotional engagement inspires a potential customer to notice and remember your marketing campaign if you do it right.

Twitter’s Dorsey Scores PR Gold
By Kevin McCauley
O’Dwyer’s – November 1, 2019
Twitter chief Jack Dorsey scored PR gold with his Oct. 30 decision to ban political advertising on his platform.

What Effect Does the Number of Counterarguments Have on Reducing Misperceptions?
By Ullrich K.H. Ecker, Ph.D., Stephan Lewandowsky, Kalpana Jayawardana and A. Mladenovic
Institute for Public Relations – November 4, 2019
Public relations professionals should provide as many counterarguments as possible and be clear and concise by presenting them in an easily accessible manner and removing irrelevant information.

Brand Reinvention: When You Know It’s the Right Time to Rebrand
By John Boitnott
Meltwater Blog – November 3, 2019
To help you determine when it’s the right time to reinvent your brand, let’s look at three companies that took the plunge, why they knew it was time, and how they made their rebrand a success.

How to get off the Crazy Busy Bandwagon and get your real work done
By Zena Everett
Influence – November 4, 2019
Do you ever feel like you are on a stationary bike – peddling furiously but never moving forwards?

Hidden Messages Behind Public Speaking
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro – November 4, 2019
Over the years I’ve coached a broad range of clients toward the goal of making their public speaking and media appearances more effective.

How to respond to the threat of a social media boycott
By Adam Fisher
Media First (UK) – November 4, 2019
If you’ve been on social media recently, chances are you may have seen posts calling for a boycott of a particular brand.

6 questions with Marisa LaScala from GoodHousekeeping.com
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – November 4, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Marisa LaScala, parenting editor at GoodHousekeeping.com. Read on to get to know Marisa a bit better.

Job Training Never Ends: Why Continuing Education Matters
5W Public Relations – November 4, 2019
One common pitfall that many fall into as their careers progress is that of misplaced confidence and feeling that there is nothing left to learn.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.