Daily PR Brief – Mon 11/05/18


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Check out some of today’s best PR/Comms industry news clips:

Why solo PR pros hate the “F” Word (Freelancer, that is) (Muck Rack Blog – November 5, 2018)
8 worst practices in international PR (PR Daily – November 5, 2018)
Publicis Hires MMC’s Littman to Boost PR (O’Dwyer’s – November 5, 2018)
Frank’s Andrew Block & Alex Grier (Ep. 133) (The Echo Chamber podcast | Holmes Report – November 5, 2018) [PODCAST]
A New Day for Brand Activism: 56 Companies Oppose Gender Laws (PR News – November 2, 2018)
The PR and Marketing Divide: Where Are We Now? (Cision – November 2, 2018)
7 Podcasts to Make You a Better PR Pro in 2019 (SHIFT Communications – November 5, 2018)
Survey: The high cost of workplace communication screwups (PR Daily – November 3, 2018)
Online Reputation Management: How to Make Your Brand Stand Out (Marx Communications – November 5, 2018)
How Blockchain Can Rebuild Digital Trust (CommPro – November 5, 2018)

Summary Section:

Why solo PR pros hate the “F” Word (Freelancer, that is)
By Tim O’Brien
Muck Rack Blog – November 5, 2018
Don’t call a solo PR pro a freelancer! To be sure, not all solo public relations professionals may feel this way about the word, but more than a few do.

8 worst practices in international PR
By Lou Hoffman
PR Daily – November 5, 2018
Taking your outreach efforts to the global stage poses particular, often hidden, hazards. Doing your homework and carefully crafting your messaging to local markets are just part of the deal.

Publicis Hires MMC’s Littman to Boost PR
By Kevin McCauley
O’Dwyer’s – November 5, 2018
Diana Littman has joined Publicis Groupe’s MSL operation as US CEO to bolster its consumer healthcare and corporate marketing expertise.

Frank’s Andrew Block & Alex Grier (Ep. 133) [PODCAST]
The Echo Chamber podcast | Holmes Report – November 5, 2018
Frank’s joint managing partners Andrew Bloch and Alex Grier join the Echo Chamber to look back at how the agency has evolved in its first 18 years, their trademarked ‘talkability’ proposition, what creativity means now, and the best brand campaigns.

A New Day for Brand Activism: 56 Companies Oppose Gender Laws
By Seth Arenstein
PR News – November 2, 2018
Even just a couple of years ago brands were more than a bit cautious when wading into social and political issues. Things are different now.

The PR and Marketing Divide: Where Are We Now?
By Nick Bell, VP of Marketing Communications at Cision
Cision – November 2, 2018
The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

7 Podcasts to Make You a Better PR Pro in 2019
By Taylor Gallagher
SHIFT Communications – November 5, 2018
Don’t miss these seven podcasts that are perfect for any communications professional looking to up their game in the new year.

Survey: The high cost of workplace communication screwups
By Robby Brumberg
PR Daily – November 3, 2018
Drunken reply-alls. Disastrous texting typos. Expletive-laced emails to the wrong recipient. Workers share their most humiliating messaging moments.

Online Reputation Management: How to Make Your Brand Stand Out
By Wendy Marx, President of Marx Communications
Marx Communications – November 5, 2018
Want to know the secrets to successful online reputation management? Learn these and more as we delve into the essentials of reputation management services and what makes a brand stand out.

How Blockchain Can Rebuild Digital Trust
By Wendy Glavin, Founder & CEO, Wendy Glavin Agency
CommPro – November 5, 2018
Operationally, companies may be able to build new levels of trust with individuals, and ultimately connect their products and services with consumers in a manner and scale impossible to achieve without blockchain.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.