Daily PR Brief – Mon 11/09/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software service

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Is Media Relations Dead? (Bianchi Public Relations – November 9, 2020)

How can communicators expand diversity in their thought leadership efforts? (PR Daily – November 9, 2020)

8 trust indicators to look for in the outlets you pitch (Ragan – November 9, 2020)

Training Bad Habits Out of Good Communicators  (PRNEWS – November 6, 2020)

‘Spin Sucks’ and Other Things PR Pros Should Know (Spin Sucks – November 9, 2020)

PRovokeGlobal Video: Sir Martin Sorrell On Polling, PR & Post-Covid (PRovoke – November 9, 2020) [VIDEO]

How damaging could citizen journalism be for your brand? (Media First (UK) – November 9, 2020)

Gators Coach Responds to Brawl (Everything PR – November 9, 2020)

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast (Axia Public Relations – November 6, 2020) [PODCAST]

The role of earned media in lead generation (Agility PR – November 9, 2020)

Summary Section:

Is Media Relations Dead?
Bianchi Public Relations – November 9, 2020
A recent article cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

How can communicators expand diversity in their thought leadership efforts?
By Meghan Madhavan
PR Daily – November 9, 2020
Experts from Hotwire share tips on how to elevate diverse spokespeople in your organization.

8 trust indicators to look for in the outlets you pitch
By Brian Pittman
Ragan – November 9, 2020
So who to pitch when trust in the press is at such a low? How to vet the best media targets for your message now—and bolster your own credibility to stay relevant?

Training Bad Habits Out of Good Communicators 
By Aubrey Quinn
PRNEWS – November 6, 2020
Communicators may have unconsciously adopted bad habits in their previous positions. Don’t let them creep into your workplace.

‘Spin Sucks’ and Other Things PR Pros Should Know
By Nancy Marshall
Spin Sucks – November 9, 2020
It’s challenging to determine the boundaries between your personal brand and the business. Here are some ways Gini Dietrich has done it.

PRovokeGlobal Video: Sir Martin Sorrell On Polling, PR & Post-Covid [VIDEO]
PRovoke – November 9, 2020
Full video from last week’s ICCO Summit, featuring Sorrell in conversation with PRovoke founder Paul Holmes.

How damaging could citizen journalism be for your brand?
By Adam Fisher
Media First (UK) – November 9, 2020
On our crisis communication training courses, we often talk about how smartphones have given people the power to be reporters. They can record footage on their phones, post it on social media – or sell it to a newspaper. And if the footage is damaging, a brand could be scrambling to prevent reputational damage caused by something that may well have previously gone unreported.

Gators Coach Responds to Brawl
By Ronn Torossian, CEO of 5WPR
Everything PR – November 9, 2020
The SEC is handing out penalties to players and coaches for their roles in the fracas, and at least one of these coaches, Florida head coach Dan Mullen, is responding to the consequences.

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast [PODCAST]
By On Top of PR
Axia Public Relations – November 6, 2020
On this episode of On Top of PR, we are joined by Laura Ries. Laura and I talk about the fall of advertising and the rise of PR, as well as brand positioning and many other topics.

The role of earned media in lead generation
By Jess Stefanowicz
Agility PR – November 9, 2020
Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?”


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.