Daily PR Brief – Mon 11/11/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

Seven PR And Media Lessons Experts Learned From Their Mentors (Forbes – November 8, 2019)

In an ever-changing landscape, how do we prove the value of PR? (PR Daily – November 8, 2019)

Russia Steps Up Lobbying & PR Efforts Aimed At Lifting Western Sanctions (The Holmes Report – November 11, 2019)

Some Key Crisis Lessons From PRNEWS 2019 Summit (PR News – November 8, 2019)

Be Optimistic: Improve Your Job and Your Life (Spin Sucks – November 11, 2019)

Data: More Than a Four Letter Word (5W Public Relations – November 11, 2019)

China WeChat Campaign Glimpses Future of Communications (Ishmael’s Corner – The Hoffman Agency – November 10, 2019)

Three Steps to Simplifying Your PR Writing (SHIFT Communications – November 11, 2019)

Negative Feedback: 8 Ways To Use It Constructively (CommPro – November 11, 2019)

A human problem, not a financial one: our jobs in PR are making us ill (Influence – November 11, 2019)

Is earned media the same as PR? (Muck Rack Blog – November 11, 2019)

Boeing’s Ongoing PR Nightmare (O’Dwyer’s – November 11, 2019)

Summary Section:

Seven PR And Media Lessons Experts Learned From Their Mentors
By Forbes Agency Council
Forbes – November 8, 2019
Knowing how to communicate is vital, especially for businesses still establishing themselves. Here are some ways small businesses can improve their public relations and branding approach.

In an ever-changing landscape, how do we prove the value of PR?
By Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, Founder of Communications Week
PR Daily – November 8, 2019
Measurement is crucial, along with understanding new tech and adopting an agile mindset. The value of PR is being challenged as we head towards 2020.

Russia Steps Up Lobbying & PR Efforts Aimed At Lifting Western Sanctions
By Eugene Gerden
The Holmes Report – November 11, 2019
The country’s search for a global PR firm continues, with the Russian government confident that friendlier Western regimes will help restore its international standing.

Some Key Crisis Lessons From PRNEWS 2019 Summit
By Justin Joffe
PR News – November 8, 2019
A few takeaways from our first crisis summit that changed the way we, and our audience, think about measuring, communicating, and staffing around a crisis.

Be Optimistic: Improve Your Job and Your Life
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – November 11, 2019
Optimism isn’t all about rainbows, gum drops, and idealism. Laura Petrolino explains how to be optimistic and why it will improve your job and life.

Data: More Than a Four Letter Word
5W Public Relations – November 11, 2019
With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely…

China WeChat Campaign Glimpses Future of Communications
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – November 10, 2019
A recent WeChat campaign in China harmonized varied elements of PR into a single campaign — and revealed a glimpse into the future of communications.

Three Steps to Simplifying Your PR Writing
By Meghan Burek
SHIFT Communications – November 11, 2019
Looking to simplify your PR writing? We’ve got three steps from an experience SHIFTer on how to accomplish exactly that. Read on to learn more!

Negative Feedback: 8 Ways To Use It Constructively
By Marie Raperto, The Hiring Hub
CommPro – November 11, 2019
Negative feedback is something we are all going to face at some point in our career.  It can be crushing to your ego. Using it to your advantage is how to make the negative, positive.

A human problem, not a financial one: our jobs in PR are making us ill
By Hel Reynolds
Influence – November 11, 2019
As someone who works with around 100 comms and PR professionals every year, I’ve been alarmed by a growing trend – an epidemic of stress and burn-out.

Is earned media the same as PR?
By Emma Haddad
Muck Rack Blog – November 11, 2019
Although it has many connotative definitions, PRSA defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Boeing’s Ongoing PR Nightmare
By Ronn Torossian
O’Dwyer’s – November 11, 2019
Barring any other major PR blunders in the next month, Boeing’s public handling of its problems surrounding the company’s 737 Max airliner will top—or at least sit near the top —of the year’s biggest PR disasters.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.