Daily PR Brief – Mon 11/16/20


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Check out some of today’s best

PR/Comms industry news clips:

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5 surefire steps to career success for rising PR pros (Agility PR – November 16, 2020)

How To Develop Authentic Audience Communication: 15 Key Methods (Forbes – November 16, 2020)

What we’ve learned about communications from the 2020 Election (PR Daily – November 16, 2020)

New Research: Communicators Are Launching DEI Initiatives (Spin Sucks – November 16, 2020)

The most-hated jargon and how to avoid using it in media interviews (Media First (UK) – November 16, 2020)

What Business Can Expect From A Biden Administration (PRovoke – November 16, 2020)

Q & A With Kate Marlys of Philly PR Girl (Everything PR – November 13, 2020)

Your Content and Social Media: What You Need to Know (Marx Communications – November 14, 2020)

PR Messaging Shifts in a Post Pandemic World (Ronn Torossian – November 16, 2020)

How to power through the pandemic, from one agency that’s feeling positive (Influence (UK) – November 16, 2020)

Summary Section:

5 surefire steps to career success for rising PR pros
By Jeremy Sutter
Agility PR – November 16, 2020
Whether you want to hire a PR rep or become one, you need to know what makes a practitioner successful. Here are a few things that every smart PR pro does.

How To Develop Authentic Audience Communication: 15 Key Methods
Forbes – November 16, 2020
The business that can guarantee that it’s always honest with its clientele stands to benefit from more closed sales because of it. Communications pros share their favorite methods for developing authentic audience communication in their advertising.

What we’ve learned about communications from the 2020 Election
By Katie Delahaye Paine
PR Daily – November 16, 2020
With professional pollsters missing the mark for the second presidential election in a row, should all communicators start to question what it is they think they know? Here are some lessons communicators should take from the recent election cycle.

New Research: Communicators Are Launching DEI Initiatives
By Emma Haddad
Spin Sucks – November 16, 2020
The State of DEI in PR, new research from MuckRack, offers revealing statistics on the role PR plays in communicating DEI, internally and externally.

The most-hated jargon and how to avoid using it in media interviews
By Adam Fisher
Media First (UK) – November 16, 2020
Often at this time of year, our media training blog focuses on the word of the year. Unsurprisingly, ‘lockdown’ has scooped that particular honour in 2020. As we’ve all probably heard more than enough of that particular word lately, we thought we would instead focus on the phrase that has been voted the country’s most-loathsome jargon.

What Business Can Expect From A Biden Administration
By Paul Holmes
PRovoke – November 16, 2020
We asked experts in public affairs, healthcare, technology, sustainability, energy and employee communications what companies should expect from a Biden government.

Q & A With Kate Marlys of Philly PR Girl
Everything PR – November 13, 2020
Today, we interview Kate Marlys, owner of Philly PR Girl.

Your Content and Social Media: What You Need to Know
By Wendy Marx, President of Marx Communications
Marx Communications – November 14, 2020
Learn what trends are impacting your content and social media strategies — and what you need to do to boost your own engagement numbers.

PR Messaging Shifts in a Post Pandemic World
By Cary Leibowitz
Ronn Torossian – November 16, 2020
Most experts agree that COVID-19 is here to stay on some level, but that doesn’t mean it will always be the same level of threat or at the forefront of every news cycle.

How to power through the pandemic, from one agency that’s feeling positive
By Influence
Influence (UK) – November 16, 2020
By Amelia Bullock-Muir, associate director at firstlight. Covid-19 has had a chilling effect on our industry. The second quarter of this year saw marketing budgets contract at the fastest pace in the…


The Daily PR Brief is put together by media analysts at ITK Information Services.

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