Check out some of today’s best
PR/Comms industry news clips:
Tips for Leveraging Media Coverage
By Barb Jones
Ground Floor Media – November 18, 2019
Securing media coverage is harder than ever, which is why it’s critical to leverage it wherever you can. Learn how to extend the reach with these tips.
The prince and the PR disaster
By Adam Fisher
Media First (UK) – November 18, 2019
There are some interviews that are simply compelling viewing. And Prince Andrew’s Newsnight interview on Saturday certainly falls into that category.
How Culture Influences Brand Safety And What Brands Can Do
By Tony Chen, Founder and CEO of Channel Factory
Forbes – November 18, 2019
Research shows that a surprising number of topics are subject to a lot of relativity when it comes to brand safety.
Facebook Takes Steps to Publicly Police Platform
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – November 18, 2019
When it comes to social media, most users have chosen to take the good with the bad, but the owners of those platforms no longer have that option.
How to steer a media interview to your key topic or point
By Christina Hennessy, Chief Content Officer for Throughline Group
PR Daily – November 15, 2019
Broadcasters, podcasters and journalists thrive on curiosity. Here are several invaluable phrases and redirections to guide the conversation fluidly to your focus—without tipping your hand.
World PR Report: Talent Is Still A Challenge, Industry Is Still Not Rising To It
By Paul Holmes
The Holmes Report – November 18, 2019
Recruiting and retaining top talent is still the most urgent challenge facing public relations leaders—but there is little evidence that they are changing their practices in ways that will help them meet that challenge.
Creating False Idols: The Responsibility of Social Proof
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – November 18, 2019
Social proof affects how we assign value and place influence. It’s a communicator’s responsibility to make ethical decisions around this dynamic.
Taking PR Inspiration From the Launch of Disney+
By Lisa Arledge Powell
Public Relations Society of America – November 15, 2019
For weeks, the new streaming service on the block has been the talk of the tech world, showing everyone just how powerful Disney’s public relations and marketing can be.
PR Masters Series Podcast, Episode #18 – Gil Bashe [PODCAST]
CommPro – November 18, 2019
Champion for health innovation to sustain life and improve patient care, Gil Bashe has been tapped by PharmaVOICE “as one of the 100 most inspiring people in healthcare.
REI’s Uncommon Path a rare brand journalism home run
By Arik Hanson, Principal of ACH Communications
Communications Conversations – November 18, 2019
On that rare occasion, brand journalism can flourish. Earlier in October, REI unveiled its new brand journalism effort: Uncommon Path.
The Key: Personalization And Teamwork
Everything PR – November 18, 2019
As if to put an exclamation point on what many marketers already know, CRM manufacturer Salesforce has revealed the results of a recent survey showing that 84% of respondents say that to get their business, companies must treat customers like people and not numbers.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.