Daily PR Brief – Mon 11/25/19


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Check out some of today’s best

PR/Comms industry news clips:

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Four Tips For Making Your Agency Stand Out (Forbes – November 25, 2019)

A Decade On From Barcelona Principles, AVE Refuses To Die (The Holmes Report – November 25, 2019)

Mastering Brand Crisis and Reputation (Meltwater Blog – November 24, 2019)

The Blending of Journalism and Paid Content (Ishmael’s Corner – The Hoffman Agency – November 25, 2019)

Part 2: How do you grab the media’s attention at MWC? Find out from the influencers that matter (Babel – November 25, 2019)

How to Upgrade Your PR Strategy for 2020 (Marx Communications – November 24, 2019)

What Selling Your PR Agency Can Do for You (CommPro – November 25, 2019)

A PR Guide To Surviving Thanksgiving (Crenshaw Communications – November 23, 2019)

From A PR Crisis To A New Conversation (Everything PR – November 25, 2019)

Crisis Communications Guide for Young PR Pros (culpwrit – November 22, 2019)

State of the Profession matters: Shape the future of the PR business (Influence (UK) – November 22, 2019)

The Importance of a Good Spokesperson (March Communications – November 25, 2019)

Summary Section:

Four Tips For Making Your Agency Stand Out
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes – November 25, 2019
There are hundreds –– even thousands –– of agencies out there, each promising to help clients achieve their goals faster or more efficiently. Making your agency stand out is important –– but that doesn’t mean it’s easy.

A Decade On From Barcelona Principles, AVE Refuses To Die
By Paul Holmes
The Holmes Report – November 25, 2019
Almost a decade after the Barcelona Principles denounced the use of AVE, almost half of industry leaders around the world continue to use the controversial approach.

Mastering Brand Crisis and Reputation
By Anna Laurila
Meltwater Blog – November 24, 2019
Top communicators opened their playbooks on mastering brand crisis and reputation at an exclusive event Meltwater hosted in collaboration with PRWeek last month.

The Blending of Journalism and Paid Content
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – November 25, 2019
The fine line between journalism and paid content gets blurrier by the day. Does the source still matter if the content serves the reader?

Part 2: How do you grab the media’s attention at MWC? Find out from the influencers that matter
By Paul Campbell
Babel – November 25, 2019
You may have seen our blog at the end of last week which included the thoughts of Forbes contributor Ewan Spence and our own Katie Finn. Take a look at the further insight below from two of our other panellists. …

How to Upgrade Your PR Strategy for 2020
By Wendy Marx, President of Marx Communications
Marx Communications – November 24, 2019
Want your PR strategy to dominate in 2020? Learn more about the top 10 PR trends 2020 that will give you the best advantage.

What Selling Your PR Agency Can Do for You
By Art Stevens, Managing Partner, The Stevens Group
CommPro – November 25, 2019
The most successful acquisition transactions that I’ve been involved with put a spring in the step of the principals of the PR agencies.

A PR Guide To Surviving Thanksgiving
By Dorothy Crenshaw
Crenshaw Communications – November 23, 2019
It’s another tricky year for family get-togethers. Here are some PR-inspired tips for getting along around the Thanksgiving table.

From A PR Crisis To A New Conversation
By Ronn Torossian, CEO of 5WPR
Everything PR – November 25, 2019
In the last few years, Facebook has been facing plenty of scandals. That, along with plenty of calls from regulators to break up this tech giant has led Facebook into a PR crisis.

Crisis Communications Guide for Young PR Pros
By David Lasker
culpwrit – November 22, 2019
Remembering the six tips in this post will allow a young PR pro become a turn-to resource during any crisis situation.

State of the Profession matters: Shape the future of the PR business
By Jon Gerlis
Influence (UK) – November 22, 2019
One particular project I am most proud of working on – although will not take credit for – is our #CIPRWellbeing work on mental health lead by our Health Group. This work was, in part, driven by the damning results on the subject of stress and mental health from last year’s State of the Profession report.

The Importance of a Good Spokesperson
By Bill Moody
March Communications – November 25, 2019
A strong spokesperson can be the comfort shareholders, customers and audiences alike need to reassure them during times of crisis and confusion.


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