Daily PR Brief – Mon 11/26/18


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Check out some of today’s best PR/Comms industry news clips:

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12 Powerful PR Trends That Will Shape Your Strategy for 2019 (Marx Communications – November 21, 2018)
Turning #GivingTuesday Into An Inspiring Brand Holiday Ritual (The Holmes Report – November 26, 2018)
7 ways ESPN gets better coverage without press releases (PR Daily – November 23, 2018)
How Crisis Taught Equifax the Value in Educating Consumers (PR News – November 21, 2018)
AI in PR: Where We Are and Where We’re Headed (Meltwater Blog – November 25, 2018)
9 steps to improve your PR writing (PR Daily – November 26, 2018)
How are Successful PR Pros Measuring Their Efforts? (Cision – November 26, 2018)
The Dos and Don’ts of Holiday PR Pitching (Business 2 Community – November 25, 2018)
Boilerplate PR Statements: Meaningless Words that Avoid the Facts (Glean.info – November 26, 2018)
5 Time-Saving Templates to Kickstart Your Communication Plan (Mention Blog – November 23, 2018)
3 ways to use the mere-exposure effect for maximum impact (Axia Public Relations – November 21, 2018)

Summary Section:

12 Powerful PR Trends That Will Shape Your Strategy for 2019
By Wendy Marx, President of Marx Communications
Marx Communications – November 21, 2018
We’ve collected the latest PR trends, with input and insight from established PR experts, that will help to guide your strategy to a competitive level – and ultimately, to success.

Turning #GivingTuesday Into An Inspiring Brand Holiday Ritual
By Brad MacAfee, CEO, Porter Novelli
The Holmes Report – November 26, 2018
Why the #GivingTuesday movement is the perfect opportunity for companies to rethink their holiday routines.

7 ways ESPN gets better coverage without press releases
By Russell Working
PR Daily – November 23, 2018
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.

How Crisis Taught Equifax the Value in Educating Consumers
By Justin Joffe
PR News – November 21, 2018
After the cybersecurity incident, the best thing Equifax could do was educate people about personal finance, cybersecurity, and its role in our economy.

AI in PR: Where We Are and Where We’re Headed
By Michelle Garrett
Meltwater Blog – November 25, 2018
There’s no denying there’s a lot of talk about AI in PR. Here’s a recap of how the impact can already be felt and where AI in PR headed.

9 steps to improve your PR writing
By Ellie Chapman
PR Daily – November 26, 2018
Much has changed about the PR industry, but writing still remains an essential tool for communicators. Here’s how to make your copy sparkle.

How are Successful PR Pros Measuring Their Efforts?
By Tony Hardman
Cision – November 26, 2018
PR is essential to building a brand, growing revenue and avoiding large cost issues, but leaders haven’t traditionally measured their work with success.

The Dos and Don’ts of Holiday PR Pitching
By Angelica Bishop
Business 2 Community – November 25, 2018
Pitching around holidays like Black Friday and Cyber Monday should be just as strategic as all your other media efforts – if not more.

Boilerplate PR Statements: Meaningless Words that Avoid the Facts
By Arthur Solomon
Glean.info – November 26, 2018
Some corporate talk created decades ago should have been trashed, but still unfortunately survives. One that has always bothered me is the “non-answer answer” known as boilerplate statements.

5 Time-Saving Templates to Kickstart Your Communication Plan
By Christopher Van Mossevelde, Global Content Manager at Mynewsdesk
Mention Blog – November 23, 2018
PR professionals and communicators are always strapped for time. For this reason, we’ve created a super handy template kit to kickstart your communications.

3 ways to use the mere-exposure effect for maximum impact
By Lisa Goldsberry
Axia Public Relations – November 21, 2018
The mere-exposure effect, or the familiarity principle, is a psychological phenomenon that makes people feel a preference for a person or thing simply because they see it often.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.