Daily PR Brief – Mon 12/03/18


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Check out some of today’s best PR/Comms industry news clips:

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The Three Worst Customer Experience Mistakes You Can Make, And How To Avoid Them (Forbes – December 3, 2018)
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move (Inc. – November 30, 2018)
Big Investors Want Progress on Social Issues (O’Dwyer’s – December 3, 2018)
Are these putrid PR buzzwords polluting your pitches? (PR Daily – December 3, 2018)
Crisis Lessons From KFC: “Ultimately We Needed To Be Brave” (The Holmes Report – December 3, 2018)
Mainstream Journalism and PR Efforts Today (Cision – November 30, 2018)
2018’s 5 Top PR Campaigns (Meltwater Blog – December 2, 2018)
12 Days of Christmas: Achieve Your 2019 Professional Goal (Spin Sucks – December 3, 2018)
4 Reasons You Should Be Pitching Data-Driven Stories for Your Lifestyle Clients (PR Couture – November 30, 2018)
How To Make Small Talk With PR People (Crenshaw Communications – November 30, 2018)
Word of Mouth Marketing: How to Spark Positive Conversations (Marx Communications – December 2, 2018)

Summary Section:

The Three Worst Customer Experience Mistakes You Can Make, And How To Avoid Them
By Holly Chessman, VP of Marketing for GlowTouch Technologies
Forbes – December 3, 2018
Put your clients first by fixing these customer experience errors before your customers abandon ship.

Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move
By Erik Sherman
Inc. – November 30, 2018
Payless just pulled a great PR prank–really pulled out all the trolling stops–and took a satirical shot at influencers.

Big Investors Want Progress on Social Issues
By Steve Barnes
O’Dwyer’s – December 3, 2018
Public companies need to address social issues if they want to win the trust of institutional investors, according to a new survey from Edelman.

Are these putrid PR buzzwords polluting your pitches?
By Dorothy Crenshaw, CEO, Crenshaw Communications
PR Daily – December 3, 2018
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.

Crisis Lessons From KFC: “Ultimately We Needed To Be Brave”
By Maja Pawinska Sims
The Holmes Report – December 3, 2018
Jenny Packwood, head of brand engagement at KFC, reveals lessons from the company’s high-profile chicken shortage crisis.

Mainstream Journalism and PR Efforts Today
By Maggie Latham
Cision – November 30, 2018
When it comes to who influences consumer choices, is it celebrities or traditional journalists that have the most impact? See what new data says.

2018’s 5 Top PR Campaigns
By Michelle Garrett
Meltwater Blog – December 2, 2018
2018 was a banner year for brands who were able to think outside the box when it came to top PR campaigns.

12 Days of Christmas: Achieve Your 2019 Professional Goal
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 3, 2018
On the first day of Christmas Spin Sucks gave to you…all the tools you need to set, execute, and achieve your 2019 professional goal.

4 Reasons You Should Be Pitching Data-Driven Stories for Your Lifestyle Clients
By Author: Alex Gnibus
PR Couture – November 30, 2018
Here are 4 reasons to use real data to add real value to your stories when pitching for lifestyle clients.

How To Make Small Talk With PR People
By Richard Etchison
Crenshaw Communications – November 30, 2018
Here are 5 helpful tips to guide you through those awkward holiday party encounters with PR people.

Word of Mouth Marketing: How to Spark Positive Conversations
By Wendy Marx, President of Marx Communications
Marx Communications – December 2, 2018
Learn how to create a word of mouth marketing strategy that ignites a chain reaction of positive conversations about your brand.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.