Daily PR Brief – Mon 12/04/17


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Happy Monday!  Read some of today’s best PR clips:

7 lessons PR pros learned in 2017 (Muck Rack Daily – December 4, 2017)
Top Public Relations Trends in 2018: Introduction (SHIFT Communications – December 4, 2017)
Five Psychological Principles To Guide Your Holiday Marketing Campaign (Forbes – December 4, 2017)
2017 Nonprofit PR Award Winners (PR Daily – December 4, 2017)
How using data can accelerate your PR efforts in 2018 (Ragan – December 2, 2017)
Communicators Need to Find Their Voice to Better Define Their Value (PR News – December 4, 2017)
How to Turn Your Brand Crisis into PR Success with Ease (Cision – December 4, 2017)
3 ways to revitalize your Instagram feed (PR Daily – December 4, 2017)
Some Things Take All Genders and Generations (Edelman – December 4, 2017)
Top 10 Communications and Storytelling Posts of All Time (Ishmael’s Corner – The Hoffman Agency – December 3, 2017)
2018 Social PR Book of the Year: Marketing New Realities (Social PR Chat – December 3, 2017)

Summary Section:

7 lessons PR pros learned in 2017
By Michelle Garrett
Muck Rack Daily – December 4, 2017
2017 has been a whirlwind. Seems there’s never a dull moment. As we approach the end of a tumultuous year, it’s time to stop to reflect on what we as PR pros have learned. Here are seven lessons to take away from 2017.

Top Public Relations Trends in 2018: Introduction
By Christopher S. Penn, Vice President, Marketing Technology, SHIFT
SHIFT Communications – December 4, 2017
As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption?

Five Psychological Principles To Guide Your Holiday Marketing Campaign
By Kristopher Jones – Founder, LSEO & Co-Founder, APPEK Mobile Apps
Forbes – December 4, 2017
As brands and business owners, we can leverage these simple principles to increase our holiday season sales, when the competition is at its highest.

2017 Nonprofit PR Award Winners
PR Daily – December 4, 2017
Read on to learn more about the winners and honorable mention recipients for PR Daily’s 2017 Nonprofit PR Awards.

How using data can accelerate your PR efforts in 2018
By Natalie Townsend
Ragan – December 2, 2017
Plan now to use information-gathering tools to focus your campaigns and land more pitches for better exposure to your ideal audiences.

Communicators Need to Find Their Voice to Better Define Their Value
By Diane Schwartz
PR News – December 4, 2017
Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. The Golden Age of Communications is now – are PR pros ready?

How to Turn Your Brand Crisis into PR Success with Ease
By Avinash Nair
Cision – December 4, 2017
When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. Learn how to handle it and turn a PR crisis into a win.

3 ways to revitalize your Instagram feed
By Brian Pittman
PR Daily – December 4, 2017
Has your presence on the visual platform flatlined? Here are three easy ways to revive accounts and expand reach.

Some Things Take All Genders and Generations
By Edelman Delegates
Edelman – December 4, 2017
Diversity, Inclusion, and women’s leadership are not just concepts that will make the world a more beautiful and better place.

Top 10 Communications and Storytelling Posts of All Time
Ishmael’s Corner – The Hoffman Agency – December 3, 2017
Ishmael’s Corner has been eight years and 893 posts in the making. Taking a breath, these 10 posts that have garnered the most views.

2018 Social PR Book of the Year: Marketing New Realities
By Lisa Buyer
Social PR Chat – December 3, 2017
Marketing New Realities is a book by Cathy Hackl introducing brands to what they need to know about AR and VR in 2018. Lisa Buyer shares her thoughts.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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