Daily PR Brief – Mon 12/09/19


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Check out some of today’s best

PR/Comms industry news clips:

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B2B: How To Choose Which Of Your Executives To Position On Social Media (Forbes – December 9, 2019)

Study: Gender diversity is essential for collaborative excellence (Ragan – December 9, 2019)

Ogilvy Promotes South Africa COO To Lead PR In EMEA (The Holmes Report – December 9, 2019)

Eight Questions PR Pros Should Ask to Uncover News in any Sector (PR News – December 6, 2019)

12 Days of Christmas: Five Habits to Break in 2020 (Spin Sucks – December 9, 2019)

Effective Steps For Apologies During A PR Crisis (5W Public Relations – December 9, 2019)

Can Big Business Save America? (Crenshaw Communications – December 6, 2019)

Growing Career Opportunities in Employee Engagement (culpwrit – December 9, 2019)

The worst interviews of 2019 (Media First (UK) – December 9, 2019)

PR Agency Sought By Experience Camps (Everything PR – December 7, 2019)

Ronn Torossian On Great 2019 PR Campaigns (CommPro – December 9, 2019)

Summary Section:

B2B: How To Choose Which Of Your Executives To Position On Social Media
By Elissa Liu, CEO at Influential Executive and Spark Growth
Forbes – December 9, 2019
As a B2B company looking to maximize its impact, you may be thinking about deploying your executives on social media on behalf of the brand.

Study: Gender diversity is essential for collaborative excellence
By Tim Sackett
Ragan – December 9, 2019
Adding female minds makes workgroups smarter, but there’s more to team dynamics than just elevated intellect. New research examines how women’s interactive processes promote success.

Ogilvy Promotes South Africa COO To Lead PR In EMEA
By Maja Pawinska Sims
The Holmes Report – December 9, 2019
Ogilvy has promoted its South Africa chief operations officer, Joanna Oosthuizen, to director of the public relations and influence capability across EMEA.

Eight Questions PR Pros Should Ask to Uncover News in any Sector
By James Watkins, Digital PR Specialist at Impression
PR News – December 6, 2019
This indicates there must be a clear gap in the market to be filled. Something about the space has changed. Find out what and why.

12 Days of Christmas: Five Habits to Break in 2020
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 9, 2019
Don’t let bad habits get in the way of your success. On the fifth day of Christmas, Spin Sucks gave to you five habits to break in 2020.

Effective Steps For Apologies During A PR Crisis
5W Public Relations – December 9, 2019
Anyone that has spent any time following the news would certainly know by now that apologies are fairly commonplace these days.

Can Big Business Save America?
By Dorothy Crenshaw
Crenshaw Communications – December 6, 2019
We’re facing a crisis of confidence as public faith in our institutions erodes. But there is some good news. Corporate America is stepping up.

Growing Career Opportunities in Employee Engagement
By Martin Luenendonk
culpwrit – December 9, 2019
Many young PR pros avoid anything resembling “internal communications.” But genuinely exciting opportunities await those who pursue the fairly new career path of employee engagement.

The worst interviews of 2019
By Adam Fisher
Media First (UK) – December 9, 2019
We seem to say it every year, but the past 12 months has produced plenty of terrible media interviews.

PR Agency Sought By Experience Camps
By Jim Crickell
Everything PR – December 7, 2019
Purpose: Experience Camps are free, one-week camps for children who have had a parent or sibling that died.

Ronn Torossian On Great 2019 PR Campaigns
By Ronn Torossian, CEO of 5WPR
CommPro – December 9, 2019
Every year PR remains competitive. Here’s some great PR and marketing campaigns that we’ve spotted this year…


The Daily PR Brief is put together by media analysts at ITK Information Services.

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