Daily PR Brief – Mon 12/10/18


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Check out some of today’s best PR/Comms industry news clips:

media monitoring reports

Announcing PR Daily’s 2018 Nonprofit PR Awards finalists (PR Daily – December 10, 2018)
Tapping Into Your Team’s Thought Leadership (Forbes – December 10, 2018)
Consumers Turned Off When Brands Ask Too Many Questions (O’Dwyer’s – December 10, 2018)
6 things PR pros should understand about AI (PR Daily – December 10, 2018)
17 illuminating PR and marketing lessons from 2018 (Ragan – December 10, 2018)
‘Everything You Do Could End Up In the Media’ (The Echo Chamber podcast | Holmes Report – December 7, 2018) [PODCAST]
3 Ways Rosetta Stone Successfully Repurposes Video Across Social Channels (PR News – December 7, 2018)
The Perils and Benefits of Reddit for PR and Marketing (Glean.info – December 7, 2018)
It’s Time for PR and Marketing to Get Together for Good (Columbus CEO – December 10, 2018)
How machine learning can perfect your pitching (Ragan – December 10, 2018)

Summary Section:

Announcing PR Daily’s 2018 Nonprofit PR Awards finalists
PR Daily – December 10, 2018
We’re excited to recognize this year’s finalists for their unique and thoughtful efforts. Read on to learn more about this year’s finalists.

Tapping Into Your Team’s Thought Leadership
By Jon James, Managing Partner at Ignited Results
Forbes – December 10, 2018
Think about the environment you have, and know that you have a company that is full of leaders at your disposal. You need to think about the impact they can have on your brand.

Consumers Turned Off When Brands Ask Too Many Questions
By Jon Gingerich
O’Dwyer’s – December 10, 2018
As it turns out, many consumers often think that brands sometimes ask too many questions.

6 things PR pros should understand about AI
By Michelle Garrett, PR Consultant and Writer at Garrett Public Relations 
PR Daily – December 10, 2018
Many talk of the impact artificial intelligence will have on PR, but there are plenty of misconceptions. Here are the basics every pro should know.

17 illuminating PR and marketing lessons from 2018
By Frank Strong, Founder, Sword and the Script Media
Ragan – December 10, 2018
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019. Regardless of your niche or PR and marketing lessons

‘Everything You Do Could End Up In the Media’ [PODCAST]
The Echo Chamber podcast | Holmes Report – December 7, 2018
Holmes Report founder Paul Holmes is interviewed by Group Gordon CEO Michael Gordon on whether, in an era defined by politicization and polarization, it’s possible —or even advisable — for brands to just watch from the sidelines. 

3 Ways Rosetta Stone Successfully Repurposes Video Across Social Channels
By Sophie Maerowitz
PR News – December 7, 2018
Here’s how Rosetta Stone successfully used the same video across multiple channels.

The Perils and Benefits of Reddit for PR and Marketing
By William Comcowich
Glean.info – December 7, 2018
Redditors quickly rebuke PR or marketing promotions. But companies can obtain valuable marketing and PR research by monitoring its specialized discussion forums.

It’s Time for PR and Marketing to Get Together for Good
By Megan Shroy Founder and President of Approach Marketing
Columbus CEO – December 10, 2018
Public relations and marketing, it’s time to put aside your differences.

How machine learning can perfect your pitching
By Michael Burke
Ragan – December 10, 2018
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.