Daily PR Brief – Mon 12/11/17


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Happy New Week!  Read some of today’s best PR industry clips:

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5 career tips for budding PR professionals (PR Daily – December 11, 2017)
Eight Creative Options For Driving Your Organization’s Brand (Forbes – December 8, 2017)
Olympic PR: What’s New and What’s Not (O’Dwyer’s – December 11, 2017)
15 superb blogs and websites for PR pros to follow (PR Daily – December 11, 2017)
How to Write a Press Release That Converts (Cision – December 11, 2017)
12 Days of Christmas: Five Must-Have Productivity Tools (Spin Sucks – December 11, 2017)
Why live, online video should be PR firms’ next big land grab (PR Daily – December 8, 2017)
How to Write a Press Release: Tips to Keep in Mind When Crafting (Business 2 Community – December 9, 2017)
5 Most Loved Social PR Chat Articles of the Year (Social PR Chat – December 11, 2017)
Nine leadership lessons for communicators (A Day Without OJ – December 11, 2017)
5 Mistakes You’re Making When Talking to the Media (Business 2 Community – December 9, 2017)

Summary Section:

5 career tips for budding PR professionals
By Kristin Miller
PR Daily – December 11, 2017
Looking to get your start in the PR industry? Here are some tips from veterans in the field about how to develop your skills and reach the next level.

Eight Creative Options For Driving Your Organization’s Brand
By Forbes Communications Council
Forbes – December 8, 2017
Engagement is crucial for any firm. Here are a few ways you can reach your target audience.

Olympic PR: What’s New and What’s Not
By Caroline Andrew
O’Dwyer’s – December 11, 2017
We’re eager to see whose personal marketing efforts will pay off in Korea, and already have our eyes on what some of the expected stand-out surfers and skaters are lining up leading into Tokyo.

15 superb blogs and websites for PR pros to follow
By Mai Le
PR Daily – December 11, 2017
Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here’s a list of hubs worth your valuable time.

How to Write a Press Release That Converts
By Steven D’Adamo
Cision – December 11, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant. Learn best practices to write a press release.

12 Days of Christmas: Five Must-Have Productivity Tools
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 11, 2017
We can’t give the gift of time, but these productivity tools will maximize the time you have.

Why live, online video should be PR firms’ next big land grab
By Fritz Brumder
PR Daily – December 8, 2017
PR pros that missed the boat on social media know that it can take a lot of time and energy to catch up. Get in on the ground floor with live video.

How to Write a Press Release: Tips to Keep in Mind When Crafting
By Kirsten Kraklio
Business 2 Community – December 9, 2017
Press releases may not be the flashiest piece of marketing your company ever creates, but they are a valuable and essential component of public relations strategy. Starting from top to bottom, the following should be considered when creating a press release.

5 Most Loved Social PR Chat Articles of the Year
By Lisa Buyer
Social PR Chat – December 11, 2017
Social PR Chat shares its most loved articles on everything from smartphone addiction to AR/VR to measurement.

Nine leadership lessons for communicators
By Ross Wigham
A Day Without OJ – December 11, 2017
For me there are two key challenges for PR people: working out how to lead their own teams, but also providing strategic leadership around comms for the whole organisation.

5 Mistakes You’re Making When Talking to the Media
By J’Neal Hachquet
Business 2 Community – December 9, 2017
So you pitched the media and got an interview. Congratulations! Gaining media coverage isn’t always easy, but just because the media is on the way doesn’t mean the hard part is over.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.