Daily PR Brief – Mon 12/14/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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PR Women Who Led the Nation in its Fight for Equal Rights (CommPro (UK) – December 14, 2020)

Creating A Newsroom Mentality In Corporate Communications (Forbes – December 14, 2020)

A Communicator’s Guide to COVID-19 Vaccination (Institute for Public Relations – December 11, 2020)

Creating an Adaptable Comms Strategy for 2021: Webinar Recap (Cision Media Research – December 11, 2020)

Ten biggest PR disasters of 2020 (PRmoment (UK) – December 11, 2020)

2021 campaigns will need empathy, creativity and connectivity (Agility PR – December 14, 2020)

How To Make A Killer Content Calendar (Crenshaw Communications – December 11, 2020)

Vaccines, public confidence and comms (Influence (UK) – December 14, 2020)

The spokespeople and interviews that stood out in 2020 (Media First (UK) – December 14, 2020)

How to Reallocate Your In-Person Event Budget to Content (Influence & Co. – December 14, 2020) [Infographic]

Summary Section:

PR Women Who Led the Nation in its Fight for Equal Rights
CommPro (UK) – December 14, 2020
When we study the achievements of PR women who changed history, one name that stands out is Muriel Fox.

Creating A Newsroom Mentality In Corporate Communications
By Lee Gordon
Forbes – December 14, 2020
Following the same guidelines of a newsroom mentality will allow you to play a leading role in the success of the business.

A Communicator’s Guide to COVID-19 Vaccination
Institute for Public Relations – December 11, 2020
Organizations will play an important role in vaccine uptake even if they are not in the healthcare space. Employees and external audiences are increasingly depending on companies to be trusted sources for providing credible information and resources.

Creating an Adaptable Comms Strategy for 2021: Webinar Recap
By Mary Lorenz
Cision Media Research – December 11, 2020
Comms professionals discuss how they turned the unique challenges of 2020 into opportunities.

Ten biggest PR disasters of 2020
By Daney Parker
PRmoment (UK) – December 11, 2020
When it comes to PR disasters, the whole year of 2020 has to go down in history as a massive #fail.

2021 campaigns will need empathy, creativity and connectivity
By Richard Carufel
Agility PR – December 14, 2020
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience.

How To Make A Killer Content Calendar
By Ilana Weinberger
Crenshaw Communications – December 11, 2020
PR pros know what a content calendar is and why it is important but how can you get the most out of it?

Vaccines, public confidence and comms
By Julio Romo
Influence (UK) – December 14, 2020
Science has delivered, but the hard work is now on developing a global immunization campaign that allows the world to return to some form of normality. This is going to be no mean feat, given that we live in an environment where misinformation and conspiracy theories are rife and science is questioned.

The spokespeople and interviews that stood out in 2020
By Adam Fisher
Media First (UK) – December 14, 2020
So, here is day one of our five favourite media interviews and spokespeople of 2020 and the lessons you can learn from them.

How to Reallocate Your In-Person Event Budget to Content [Infographic]
By Becky Ruyle
Influence & Co. – December 14, 2020
Events cancelled that can’t go virtual? Here are the content marketing tactics you could implement for the same budget as your in-person events strategy.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.