Daily PR Brief – Mon 12/16/19


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Check out some of today’s best

PR/Comms industry news clips:

Why PR is Actually A Leadership Position (CommPro – December 14, 2019)

Purpose, purpose, blah, blah, blah… (Influence (UK) – December 16, 2019)

The Agile Agency: Looking In The Rearview Mirror (Forbes – December 16, 2019)

Green Activist Greta Thunberg’s PR Fallback (O’Dwyer’s – December 13, 2019)

How and why B2B companies must embrace CSR (PR Daily – December 16, 2019)

BCW Merges with Ogilvy PR & H+K Strategies In Japan (The Holmes Report – December 16, 2019)

New Media Poses Challenges, and Opportunities, for Media Relations (PR News – December 16, 2019)

How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable (Institute for Public Relations – December 16, 2019)

12 Days of Christmas: 9 Productivity Tips (Spin Sucks – December 16, 2019)

Media planning ahead of MWC Barcelona 2020: creating a PR runway that works (Babel – December 16, 2019)

2020 PR & Marketing Industry Trends (Franco – December 13, 2019)

Summary Section:

Why PR is Actually A Leadership Position
By Ronn Torossian, CEO of 5WPR
CommPro – December 14, 2019
Working in the world of public relations means working strategically, starting from the boardroom and ending with the response of the campaign.

Purpose, purpose, blah, blah, blah…
By Gerry Hopkinson, Founder & CEO, Unity
Influence (UK) – December 16, 2019
Sometimes, an idea so encapsulates a social, cultural and economic shift that it radiates with pure meaning, blinding us with its brilliance and taking over everything else.

The Agile Agency: Looking In The Rearview Mirror
By Laura Taylor, CEO of Silverline Communications
Forbes – December 16, 2019
Retrospectives allow organizations to look back and review how they got work done and what process elements could be enhanced or improved.

Green Activist Greta Thunberg’s PR Fallback
By Kevin McCauley
O’Dwyer’s – December 13, 2019
Greta Thunberg If a career in environmental activism doesn’t pan out, 16-year-old Greta Thunberg might take a crack at PR.

How and why B2B companies must embrace CSR
By Scott Beaudoin
PR Daily – December 16, 2019
Corporate social responsibility efforts such as sustainability and human rights are no longer a mandate solely for consumer-facing enterprises.

BCW Merges with Ogilvy PR & H+K Strategies In Japan
By Arun Sudhaman
The Holmes Report – December 16, 2019
WPP is merging its PR operations in Japan, merging Ogilvy’s PR operations and H+K Strategies under the BCW brand in the country.

New Media Poses Challenges, and Opportunities, for Media Relations
By Nicole Schuman
PR News – December 16, 2019
Journalists and public relations experts discussed adapting to new media strategies at the PRNEWS Media Relations Conference in Washington, D.C. on Dec. 13.

How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable
By IPR Measurement Commission
Institute for Public Relations – December 16, 2019
Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry.

12 Days of Christmas: 9 Productivity Tips
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 16, 2019
These nine productivity tips will help you get out of your own way, eliminate distractions, and take your goals from zero to hero.

Media planning ahead of MWC Barcelona 2020: creating a PR runway that works
By Paul Campbell
Babel – December 16, 2019
We sat down with Paul Campbell for a Q&A on the best media strategy and tactics to create a ‘PR runway’ into MWC – landing the right messages and using the lead-in time to achieve visibility and share of voice. …

2020 PR & Marketing Industry Trends
By Megan Bonelli
Franco – December 13, 2019
The decade may be ending, but in an era of new technology and major industry changes, marketing and communications professionals can continue refining and redefining how our work helps companies for the next 10 years…and beyond.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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