Daily PR Brief – Mon 12/18/17


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Happy Friday!  Read some of today’s best PR industry clips:

media monitoring

10 PR Influencers Give Their PR Predictions for 2018 (Meltwater Blog – December 17, 2017)
30 jobs in the PR and marketing world (Ragan – December 18, 2017)
Seven Approaches That Will Help Your Agency Grow (Forbes – December 18, 2017)
The Future of the PR Industry (Inc. – December 18, 2017)
Why writers will always be at the heart of great messaging (PR Daily – December 16, 2017)
2017 Review: Top 10 Thought Leadership Pieces (The Holmes Report – December 17, 2017)
8 PR Pros Share Their Resolutions for 2018 (PR News – December 15, 2017)
Why and how to use video for public apologies (PR Daily – December 18, 2017)
12 Days of Christmas: Nine Phrases That Should be Banned (Spin Sucks – December 18, 2017)
Gauging and proving the ‘strategic impact’ of social media (PR Daily – December 18, 2017)
How to Create an Effective PR & Marketing Strategy for 2018 (Business 2 Community – December 16, 2017)
County of Los Angeles Seeks Media Agency (Everything PR – December 17, 2017)

Summary Section:

10 PR Influencers Give Their PR Predictions for 2018
By Michelle Garrett
Meltwater Blog – December 17, 2017
2017’s rollercoaster year made us interested in hearing the 2018 PR predictions of industry influencers. Hear what they have to say.

30 jobs in the PR and marketing world
By Brendan Gannon
Ragan – December 18, 2017
Find out which organizations creatives were gushing over in 2017. Plus, check out our latest roundup of job openings.

Seven Approaches That Will Help Your Agency Grow
By Forbes Agency Council
Forbes – December 18, 2017
There are a lot of aspects to juggle, so knowing what to focus on can be tricky. Here are some things to help.

The Future of the PR Industry
By John Hall, co-founder and CEO, Influence & Co.
Inc. – December 18, 2017
PR has always been — and will likely always be — a people-driven industry. That doesn’t mean there’s no role for tech to play.

Why writers will always be at the heart of great messaging
By Robby Brumberg
PR Daily – December 16, 2017
Let the world ‘pivot to video.’ Communication will always have a place for the written word, and for those who do it well.

2017 Review: Top 10 Thought Leadership Pieces
By Paul Holmes
The Holmes Report – December 17, 2017
Thought leadership is the most effective form of marketing for most professional service firms, so it’s no surprise that PR agencies produce a wealth of surveys and studies.

8 PR Pros Share Their Resolutions for 2018
By Sophie Maerowitz
PR News – December 15, 2017
While the rest of the world sets its New Year’s resolutions by way of renewing dormant gym memberships or starting diets, PR professionals face a task that’s perhaps more daunting: setting communications goals for 2018.

Why and how to use video for public apologies
By Ted Kitterman
PR Daily – December 18, 2017
After a tepid first attempt, rock-and-roll star Josh Homme turned to video to express his regret after kicking a photographer. Here’s what PR pros can learn from his pivot to video.

12 Days of Christmas: Nine Phrases That Should be Banned
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 18, 2017
The Spin Sucks community agrees these nine phrases that should be banned. Learn what the most hated phrases of the year are and why you shouldn’t use them.

Gauging and proving the ‘strategic impact’ of social media
By William Comcowich
PR Daily – December 18, 2017
Demonstrating a positive ROI is just part of the battle. Savvy marketers should explore other ways to demonstrate the value of engaging on digital platforms.

How to Create an Effective PR & Marketing Strategy for 2018
By Emily Sidley
Business 2 Community – December 16, 2017
How do you plan to market your business in 2018? As 2017 comes to a close, now is the time to start thinking about your marketing plan for the coming year.

County of Los Angeles Seeks Media Agency
By John Goode
Everything PR – December 17, 2017
Media services include: social marketing, media (advertisement), public education campaigns, public relations, community outreach events, and public affairs.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.