Daily PR Brief – Mon 12/21/20


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Check out some of today’s best

PR/Comms industry news clips:

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Microsoft’s SolarWinds Breach Response Offers a Cybersecurity PR Blueprint (PRNEWS – December 21, 2020)

What 2020 Taught Us About How To Manage Through A Crisis (Forbes – December 21, 2020)

SFW Lessons from an NSFW Crisis (O’Dwyer’s – December 18, 2020)

Report: 72% of communicators had a crisis plan before COVID—but was it enough? (PR Daily – December 18, 2020)

Expert guidance on responding to cyberattacks (PR Daily – December 21, 2020)

It’s Never Too Early in Your Career to Lead (PRSay – December 21, 2020)

4 ways to amplify your PR campaign with influencer marketing (Agility PR – December 21, 2020)

Inclusive Leadership (CommPro (UK) – December 19, 2020)

2020 PR Sins and Wins (InsideOut PR (Australia) – December 21, 2020)

The spokespeople and interviews that stood out in 2020 – day five (Media First (UK) – December 21, 2020)

Report Accuses PR Firms Of Supporting Climate Change ‘Misinformation’ (PRovoke – December 18, 2020)

What’s in store for communications in 2021? (Landis Communications INC. – December 20, 2020)

Summary Section:

Microsoft’s SolarWinds Breach Response Offers a Cybersecurity PR Blueprint
By Sophie Maerowitz
PRNEWS – December 21, 2020
Given the breadth of the recent SolarWinds hack, PR pros’ 2021 crisis plans would do well to include a cybersecurity response.

What 2020 Taught Us About How To Manage Through A Crisis
By Philip A. Nardone
Forbes – December 21, 2020
As 2020 draws to a close, leaders face the challenge of guiding our companies through not one but two major disruptions, the likes of which we’ve never seen before.

SFW Lessons from an NSFW Crisis
By Greg Behr
O’Dwyer’s – December 18, 2020
Despite these past weeks of constant election turmoil and raging pandemic coverage, you may have spotted a headline regarding PornHub, the industry leader in user-generated erotica.

Report: 72% of communicators had a crisis plan before COVID—but was it enough?
By Ted Kitterman
PR Daily – December 18, 2020
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.

Expert guidance on responding to cyberattacks
By Robby Brumberg
PR Daily – December 21, 2020
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable. What would you do if your company website and servers got hacked?

It’s Never Too Early in Your Career to Lead
By Ken Jacobs
PRSay – December 21, 2020
At any level in your career, it helps to observe people who are effective leaders, regardless of their job titles. Here are some qualities to look for in them, which you can then start to cultivate within yourself.

4 ways to amplify your PR campaign with influencer marketing
By Shane Barker
Agility PR – December 21, 2020
Influencers can now help brands get more visibility, reach, engagement, and revenue. The best part is you can get the most out of your campaigns by integrating PR with influencer marketing.

Inclusive Leadership
By Ronn Torossian, CEO, 5WPR
CommPro (UK) – December 19, 2020
As if the pandemic wasn’t enough to keep leaders up at night. Tragic events earlier this year and mounting pressure also have leaders seeking ways to be more inclusive.

2020 PR Sins and Wins
By InsideOutPr
InsideOut PR (Australia) – December 21, 2020
InsideOut Public Relations in Australia shares it list of 2020’s Public Relations sinners and winners.

The spokespeople and interviews that stood out in 2020 – day five
By Adam Fisher
Media First (UK) – December 21, 2020
We’ve reached the final day of our look back at the best interviews and spokespeople of 2020.

Report Accuses PR Firms Of Supporting Climate Change ‘Misinformation’
By David Blecken
PRovoke – December 18, 2020
‘Polluted PR’ study urges agency employees and clients to put pressure on firms that work in the interests of the fossil fuel industry.

What’s in store for communications in 2021?
By David Landis, LCI President
Landis Communications INC. – December 20, 2020
What’s next for communications in 2021? Here are our predictions.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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