Daily PR Brief – Thu 01/02/20


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2019 Headlines That Can Help PR Pros in Their Careers (PR News – December 27, 2019)

5 Signs of Greenwashing and How to Avoid It in Your Business (Meltwater Blog – January 2, 2020)

New Year’s Resolutions for Practicing Better Public Relations in 2020 (Public Relations Society of America – January 1, 2020)

21 Good News Stories to Inspire and Motivate Your 2020 (Spin Sucks – December 30, 2019)

Uncertainty rules supreme in 2020—new study showcases comms challenges ahead (Agility PR – January 2, 2020)

How my social media journey has changed the last 12 years (Communications Conversations – January 2, 2020)

The PR Winners Of 2019 (Crenshaw Communications – December 29, 2019)

PR predictions for 2020: 10 industry pros weigh in (Muck Rack Blog – December 30, 2019)

HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS (Behind the Lines – January 2, 2020)

Five Reasons Journalists Are Prime Candidates For PR Roles (Forbes – January 2, 2020)

2020 Prediction: Disconnection (O’Dwyer’s – December 30, 2019)

Summary Section:

2019 Headlines That Can Help PR Pros in Their Careers
By Arthur Solomon
PR News – December 27, 2019
Almost every day during 2019 there were articles about PR situations gone wrong. All one had to do was scan the major print pubs to see them. The lessons in these articles constitute a tuition-free education in PR.

5 Signs of Greenwashing and How to Avoid It in Your Business
By John Boitnott
Meltwater Blog – January 2, 2020
More companies are evaluating their focus on environmental practices and social responsibility. However, asserting a commitment to the environment and actually adhering to “green” practices are two different things.

New Year’s Resolutions for Practicing Better Public Relations in 2020
By Lisa Arledge Powell
Public Relations Society of America – January 1, 2020
While the general population is resolving to get in shape, eat healthier or spend more time with family, your PR team can take some time to make your own resolutions for the next year of work. And even the most senior-level PR professionals can make a positive change or two.

21 Good News Stories to Inspire and Motivate Your 2020
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – December 30, 2019
These 21 good news stories will launch your 2020 on the right foot.

Uncertainty rules supreme in 2020—new study showcases comms challenges ahead
By Richard Carufel
Agility PR – January 2, 2020
With the new year now upon us, new research from consulting and research firm Everest Group forecasts that uncertainty will rule supreme in 2020, despite current positive market conditions and better-than-expected enterprise performance in 2019.

How my social media journey has changed the last 12 years
By Arik Hanson, Principal of ACH Communications
Communications Conversations – January 2, 2020
I still remember my first blog post. It was Dec. 5, 2008. More than 11 years now. The title: Five ways to start fixing the health care industry. That post represented the start of my social media journey. A journey that would not only transform my professional trajectory–it would completely change my life.

The PR Winners Of 2019
By Dorothy Crenshaw
Crenshaw Communications – December 29, 2019
For most experts in public relations, it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess.

PR predictions for 2020: 10 industry pros weigh in
By Emma Haddad
Muck Rack Blog – December 30, 2019
After a tumultuous 2018 for PR professionals, 2019 also presented interesting challenges ranging from building relationships with journalists in a shrinking media landscape to figuring out the best ways to measure PR success.

HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS
By Ronn Torossian
Behind the Lines – January 2, 2020
“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands of quotes by Fred Rogers, star of the popular TV show for preschool children, Mister Rogers’ Neighborhood.

Five Reasons Journalists Are Prime Candidates For PR Roles
By Jared Shapiro, Managing Director, The Tag Experience
Forbes – January 2, 2020
It all leads back to branding, relationships and curation. These five traits prove why journalists shouldn’t be overlooked for PR work:

2020 Prediction: Disconnection
By Jon Gingerich
O’Dwyer’s – December 30, 2019
It’s a paradox for the age: How could a world in which information is so readily available account for such an information-poor environment?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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