Daily PR Brief – Thu 01/03/19


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Check out some of today’s best PR/Comms industry news clips:

media analysis 3 industry secrets PR professionals never share (Axia Public Relations – January 2, 2019)
Simplify Your Work to Get More Done in Less Time (Spin Sucks – January 3, 2019)
Things To Know When Pitching A Story (5W Public Relations – January 3, 2019)
PR management firm Cision is acquiring Falcon.io to expand into social media marketing (TechCrunch – January 3, 2019)
10 Reasons Your PR Might Be Failing (Crenshaw Communications – January 3, 2019)
Winning Strategies for Social Media PR (Behind the Lines – January 3, 2019)
8 Content Marketing Trends That Will Fire Up Your Strategy (Marx Communications – January 2, 2019)
9 Best Free Tools to Amp Up Your Social Media Game in 2019 (Mention Blog – January 3, 2019)
Digital Crisis PR: What Is a Digital Crisis and Are You Prepared? (JD Supra – January 3, 2019) [PODCAST]
Writing a speech for the CEO? Here’s where to begin (Muck Rack Blog – January 2, 2019)
3 tactics that are essential for PR success in 2019 (Ragan – January 2, 2019)

Summary Section:

3 industry secrets PR professionals never share
By Yulia Dianova
Axia Public Relations – January 2, 2019
There are three things PR professionals do to guarantee their clients’ success.

Simplify Your Work to Get More Done in Less Time
By Michael Smart
Spin Sucks – January 3, 2019
It’s time to simplify your work. When someone asks, “How’s it going?,” wouldn’t you like to have a sincere answer other than “Busy (forced smile)?”

Things To Know When Pitching A Story
5W Public Relations – January 3, 2019
If you want to craft a winning media pitch that catches a journalist’s attention, then it requires much more than just drafting a generic email. Here are a few tips for getting journalists to pay attention to your pitch.

PR management firm Cision is acquiring Falcon.io to expand into social media marketing
By Ingrid Lunden
TechCrunch – January 3, 2019
Cision has acquired Falcon.io, a startup founded in Denmark that lets companies post, manage and analyse their presence on social media platforms.

10 Reasons Your PR Might Be Failing
By Richard Etchison
Crenshaw Communications – January 3, 2019
When PR programs are not generating wins, it can be hard to determine the problem. Here are 10 possible reasons for PR outcomes that miss the mark.

Winning Strategies for Social Media PR
By Ronn Torossian, CEO of 5WPR
Behind the Lines – January 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target.

8 Content Marketing Trends That Will Fire Up Your Strategy
By Wendy Marx, President of Marx Communications
Marx Communications – January 2, 2019
Let’s dive into these must-know B2B PR and content marketing trends 2019 to see how you can fuel your marketing strategy for the coming year.

9 Best Free Tools to Amp Up Your Social Media Game in 2019
By Ryan Gould, Vice President of Strategy and Marketing Services at Elevation Marketing
Mention Blog – January 3, 2019
Managing, creating, and publishing social media content can take a lot of time…and money! Here are 9 free, or almost free, tools to help you.

Digital Crisis PR: What Is a Digital Crisis and Are You Prepared? [PODCAST]
JD Supra – January 3, 2019
In this episode, we define what constitutes a crisis and discuss the legal tools available to tackle it head on.

Writing a speech for the CEO? Here’s where to begin
By Tim O’Brien
Muck Rack Blog – January 2, 2019
It’s a prize writing assignment, but one not without risk. A CEO wants you to write a speech for her, and you’ve never written for the head honcho before. Where do you start? 

3 tactics that are essential for PR success in 2019
By Ashton Meisner, Media Relations and Marketing Manager at Directive
Ragan – January 2, 2019
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques that are essential for PR success in 2019.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.